Business Commons^™

New Venture Modeling Strategies For Information Technology Business Startups, Jude Thomas

Walden Dissertations and Doctoral Studies

Information technology (IT) startup owners often lack new venture modeling strategies to sustain their businesses beyond 5 years. Information technology startup owners with backgrounds in software development, IT project management, and computer engineering need to know about the strategies discovered in the study to make operational, modeling, and project level decisions that ensure sustained organizational profitability. Grounded in Kim and Mauborgne's blue ocean theory, the purpose of this qualitative multiple case study was to explore new venture modeling strategies some information technology startup owners use to sustain their businesses beyond 5 years. Study participants comprised 3 IT startup business owners …