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Full-Text Articles in Business
Entrepreneurial Marketing In Online Home-Based Businesses: Narratives From Immigrant Entrepreneurs, Craig Daniel Smith
Entrepreneurial Marketing In Online Home-Based Businesses: Narratives From Immigrant Entrepreneurs, Craig Daniel Smith
Walden Dissertations and Doctoral Studies
Although the formation of an online home-based business may be a relatively simple and low-cost endeavor, entrepreneurial marketing researchers suggest that immigrant entrepreneurs must access appropriate resources to effectively market an online business for breakout from low-growth, ethnic enclave markets. The purpose of this qualitative narrative inquiry study was to explore the entrepreneurial marketing experiences of immigrant entrepreneurs in the United States operating online home-based businesses, and the implications of these experiences for supporting breakout from traditionally restricted markets. To address this gap, a narrative inquiry method was used to collect data from immigrant entrepreneurs. This study was framed by …
Ethiopian And Eritrean Businesses Growth Barriers In The Washington, Dc Area, Sereke-Berhan Meres
Ethiopian And Eritrean Businesses Growth Barriers In The Washington, Dc Area, Sereke-Berhan Meres
Walden Dissertations and Doctoral Studies
Prior studies have revealed that recent Asian and Hispanic immigrant entrepreneurs have made significant contributions to social change in the United States. Although African immigrant entrepreneurs have made such contributions, few studies exist about them, and there is limited knowledge about this business community. The purpose of this qualitative case study was to identify the barriers of growth in Ethiopian and Eritrean immigrant-owned firms in the Washington, DC area who were in business for a minimum of 3 years and represented various trade lines and geographical locations. The enhanced integrated model of ethnic business development, which proposes growth strategies by …