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Articles 1 - 18 of 18
Full-Text Articles in Business
What If I Liked It Better Before? An Analysis Of Consumer Reactance To Brand Logo Redesigns, Lauren Bushnell
What If I Liked It Better Before? An Analysis Of Consumer Reactance To Brand Logo Redesigns, Lauren Bushnell
Undergraduate Honors Theses
Past research has explored the relationship between logo redesigns and consumer behavior, specifically detailing the influence of brand connection on consumer processing of logo redesigns. Such research has found that variations in logo design have key implications on consumer connection to brands in ways that influence brand attitude. Key constructs explored include brand loyalty and commitment, the extent or style of changes in redesigns, and visual processing of logos as a means of determining future behaviors. While prior research emphasizes the influence of loyalty and connection to brands in relation to consumer processing of logo redesigns, research has not fully …
The Current Place Of Corporate Identity Due To Changing Demographics And Corporate Communication Structures, Jordan Exline
The Current Place Of Corporate Identity Due To Changing Demographics And Corporate Communication Structures, Jordan Exline
Undergraduate Honors Theses
Our business environment is in a period of significant change. We have a new generation beginning to enter the workforce that requires different levels of communication and the phase-out and incorporation of remote/hybrid work resulting from the pandemic. Corporate identity could be at stake as a result, and how will that affect employees at a company? This study analyzes how corporate identity applies to the business of the future, what makes an impact on its connectivity, and the links between identity and work environment and communication. The goal is to understand what can be adjusted to increase the relevance of …
Becoming A More Empathetic Leader And Person, Rachel Shellstrom
Becoming A More Empathetic Leader And Person, Rachel Shellstrom
Undergraduate Honors Theses
When defining empathy, the most common definition is “stepping into someone else’s shoes.” Along with this definition, many also share that it is important to have empathy and be an empathetic person. Yet, when thinking about its importance and this definition, a few questions arise: can we actually step into someone else’s shoes? Can we truly understand what someone else is feeling and experiencing if we are not them or do not hold the same identities that they do? Through a deeper exploration of existing empathy building certificate programs and empathy research, this thesis project explores these exact questions and …
Collections As Currency? New Approaches To Art Museum’S Deaccessioning Dilemmas, Juliana Guerra
Collections As Currency? New Approaches To Art Museum’S Deaccessioning Dilemmas, Juliana Guerra
Undergraduate Honors Theses
The Association of Art Museum Directors (AAMD) defines deaccessioning as “the process by which a work of art or other object is permanently removed from a museum’s collection.” Though deaccessions have occurred quietly throughout history, these practices have been recently thrust into the spotlight as art museums grapple with the unprecedented economic challenges of the 21st century. While monetizing the collection is legal, it is undoubtedly controversial, especially in light of the AAMD’s pandemic-prompted decision to suspend sanctions on museums that apply these funds towards operations. With today’s booming art market, deaccessioning may provide an attractive windfall to a struggling …
The Architecture Of Clothing: Notions Of Public And Private Space, Savannah Orsak
The Architecture Of Clothing: Notions Of Public And Private Space, Savannah Orsak
Undergraduate Honors Theses
Space, as defined as a three dimensional extent in which objects and events have relative position and direction, is conversely bound through clothing, architecture, and other margins that organize humanhood for everyday purpose. Continually, clothing imposes and extends itself into everyday experiences and dictates notions of interaction between both people and objects. In this written body of work, my intention is to explore public and private spatial influences within clothing and the ways in which these influences can be curated to reflect and evoke notions of interaction and identity. Following three related studies on space, form, and curation, a survey …
Consumer Preferences For Sustainability And Its Impacts On Strategic Management Processes In The Chemical Industry: An Exploratory Investigation, Levi Little
Undergraduate Honors Theses
The ability to create and implement sustainable business operations has become increasingly important for chemical firms to keep up with ever-growing consumer demands for sustainability. This thesis is an exploratory investigation designed to examine the strategies and decisions made by top management of select chemical firms while dealing with consumer pressures for sustainable products and processes. The implementation of specific structures and processes were studied to measure the extent chemical firms have taken for sustainable operations. These measures of the strategic processes of the firms studies include corporate vision, mission, and goals, sustainability structure, product offerings, supply chain management, reporting, …
Bucwild, Morgan Mcclanahan
Bucwild, Morgan Mcclanahan
Undergraduate Honors Theses
BucWild is a student-led organization, by the students for the students. We are closing the gap between student life and athletics through social media. We believe that in order for students to have the best experience possible at ETSU, involvement is crucial. In May of 2021, we began our mission to launch this organization for the 2021-2022 school year. Here is an in-depth look at how we did this.
Intraday Algorithmic Trading Using Momentum And Long Short-Term Memory Network Strategies, Andrew R. Whitinger Ii
Intraday Algorithmic Trading Using Momentum And Long Short-Term Memory Network Strategies, Andrew R. Whitinger Ii
Undergraduate Honors Theses
Intraday stock trading is an infamously difficult and risky strategy. Momentum and reversal strategies and long short-term memory (LSTM) neural networks have been shown to be effective for selecting stocks to buy and sell over time periods of multiple days. To explore whether these strategies can be effective for intraday trading, their implementations were simulated using intraday price data for stocks in the S&P 500 index, collected at 1-second intervals between February 11, 2021 and March 9, 2021 inclusive. The study tested 160 variations of momentum and reversal strategies for profitability in long, short, and market-neutral portfolios, totaling 480 portfolios. …
Online Atmospherics In Second-Hand Retail, Hope Manuel
Online Atmospherics In Second-Hand Retail, Hope Manuel
Undergraduate Honors Theses
Within the retail sector, two sections have grown drastically with the help of each other in the past decade. Those two sections include online retail and second-hand retail. Online retail has grown remarkably due to the implementation of online atmospherics. This phenomenon led to the purpose of this study: to observe the online atmospherics present in online second-hand retail. To achieve this purpose, the literature related to online retail, target audience, motivations of consumers, reselling, and online second-hand apps was explored. For this study, five online second-hand retail sites were chosen. Eighteen of the most common online atmospherics were observed …
Risk-Return Dynamics Using Leveraged Etf Options, Eliza Wampler
Risk-Return Dynamics Using Leveraged Etf Options, Eliza Wampler
Undergraduate Honors Theses
This study uses barbell strategies on the S&P 500 and the NASDAQ 100 to explore if funds invested primarily in fixed income assets with a portion of the investment placed in in-the-money call options can participate in upside potential, while also reducing risk. This study examines call options on the underlying indexes as well as their leveraged, 2x and 3x, counterparts. The barbell strategy studied, 88% in fixed income bonds and 12% in call options, does not have a higher return than the underlying index, and adds additional risk. However, a weighted portfolio with combinations of a risk-free asset and …
The Relationship Between Twitter Mentions & Stock Volatility During Trading Hours, Connor Day
The Relationship Between Twitter Mentions & Stock Volatility During Trading Hours, Connor Day
Undergraduate Honors Theses
A new paradigm in investing has been created where people have easier access than ever to invest in the stock market from the convenience of their phones. Through zero-commission trading apps, like Robinhood, less starting capital is required. This research is used to investigate the relationship between the frequency of social media mentions on Twitter and a particular stock’s volatility. This will be done using the qualitative data analyzing tool AtlasTi to calculate the frequency in which a particular stock ticker is mentioned on Twitter during trading hours. The volatility of the stock will be calculated using data from Yahoo! …
Motion Capture Technologies: Viability Of Consumer Level Motion Capture Solutions, John Thomas
Motion Capture Technologies: Viability Of Consumer Level Motion Capture Solutions, John Thomas
Undergraduate Honors Theses
Motion Capture is a prevalent and useful technology in the animation industry as well as the medical and military industries. As technology becomes better and cheaper it begins to enter the consumer market. A consumer interest in motion capture animations made by anyone has been created with the technology. This paper will focus on a review of the new technologies that have allowed the beginning of consumer-level motion-capture animations. Included will be a review of the history of motion capture and then a study of methods, workflows, and necessary prerequisites for making motion capture data using consumer-available tools. The study …
Exploring Inventory Management's Effects On A Company's Profitability, Mason Frye
Exploring Inventory Management's Effects On A Company's Profitability, Mason Frye
Undergraduate Honors Theses
Effective inventory management policy is a recognizable critical driver for company success, but which techniques and tools are relevant today? This thesis explores the theory that a company's inventory management practices directly impact the firm's efficiency, responsiveness, and profitability. Research from previously published studies on inventory management is shared to develop a framework of understanding to answer the question of relevancy. Additionally, interviews with successful business professionals within the field provide additional insight into specific inventory management practices that affect profitability and performance. Moreover, these professionals discuss how the practices are effectively applied in the real world today. Finally, this …
The Authenticity Of Body Positivity In The Media: A Comparative Analysis Of Four American-Owned Companies, Emma Mink
Undergraduate Honors Theses
Marketing strategies are changing how businesses sell their products. The body positivity movement is causing consumers to examine companies to determine if their intentions are authentic. Some of the ways consumers evaluate company authenticity include examining corporate social responsibility reports, types of advertising, or the brand-cause fit between the company and the body positivity movement. The author of this study followed two companies (Dove and Aerie) that are known for body positive advertising messages and two companies (Mattel/Barbie and Victoria Secret) that are known for promoting unrealistic body expectations. The author examined each companies’ mission statement, annual report, and types …
The Investment Gap: An Exploration Of Why So Few Women Study Finance At Brigham Young University, Elizabeth Anne Pearson
The Investment Gap: An Exploration Of Why So Few Women Study Finance At Brigham Young University, Elizabeth Anne Pearson
Undergraduate Honors Theses
This thesis explores the root cause of the systemic underrepresentation of women in the finance industry by investigating why so few women choose to study finance in college. It looks in depth at why there is a low percentage of women that graduate in finance from Brigham Young University each year by analyzing the survey responses of women in business majors across the Marriott School. The thesis discusses three areas of solutions for greater mentorship, transparency, and exposure that can be implemented through five actionable steps to help shift the dynamic of representation. While I do not aim to make …
Resilience In The Face Of Adversity: An Analysis Of The Refugee Entrepreneurial Population And Their Resources In The Mid-Atlantic Region Of The United States., Zahin Mahbuba
Undergraduate Honors Theses
This study presents an overview and analysis of refugee entrepreneurship in the United States' Mid-Atlantic region for refugee entrepreneurship by interviewing three refugee entrepreneurs and two professional individuals who actively work with refugee entrepreneurs. It introduces the refugee population and climate in the United States, and examines the connections between forced migration and entrepreneurship in the present literature along with factors that affect access and viability of entrepreneurship due to economic and social barriers, cultural and familial influences and financial hurdles. Through the interviews and examination of existing literature, three different traits distinguished refugee entrepreneurs in the region, according to …
Silent Auction Fundraiser Dinners And Nonprofit Organizations, Kristine Chiles
Silent Auction Fundraiser Dinners And Nonprofit Organizations, Kristine Chiles
Undergraduate Honors Theses
This paper describes and analyzes the Goldendale Pregnancy Resource Center’s annual fundraiser dinner and silent auction that was held November 4, 2021. It discusses the importance of nonprofit organizations, the difficulties encountered when planning the event, and an analysis of areas of improvement for future events. The information gathered will be used to determine the profitability of the event for the Goldendale Pregnancy Resource Center. The goal of the project is to increase revenue for the Goldendale Pregnancy Resource Center and be able to provide helpful fundraising information to other similar nonprofit organizations, although external factors, such as the COVID-19 …
Emotional Intelligence: Using Relationship Management In Leadership, Lauren Odette
Emotional Intelligence: Using Relationship Management In Leadership, Lauren Odette
Undergraduate Honors Theses
The professional world is evolving, and business leaders are required to operate in sometimes difficult situations for which they might feel unprepared. While in recent years, research on emotional intelligence has shown to be an important leadership component, it is not always translated successfully to business leadership nor contextualized to young leaders. This project aims to present a workshop to help people in leadership communicate effectively with their employees using skills stemming from increased emotional intelligence. The workshop draws on a range of literature and experiences in leadership training and emotional intelligence. Key concepts that serve as the focal points …