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USF Tampa Graduate Theses and Dissertations

Theses/Dissertations

2019

Behavioral Economics

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Closing America’S Retirement Savings Gap: Nudging Small Business Owners To Adopt Workplace Retirement Plans, Peter W. Kirtland Nov 2019

Closing America’S Retirement Savings Gap: Nudging Small Business Owners To Adopt Workplace Retirement Plans, Peter W. Kirtland

USF Tampa Graduate Theses and Dissertations

Small businesses, with 50 or fewer employees, rarely offer workplace retirement plans. The lack of effective retirement plan options leads to employee stress, financial strain, and social instabilities. The purpose of this research is to study why small business owners make poor decisions about workplace retirement plans. The study evaluates the information supply chain and determines that financial advisors are a critical information delivery mechanism. However, they do not take the time to discuss the various retirement plan options available with the small business owners which leads to lack of plan adoption.

Elaborated Action Design Research (eADR) research methods are …