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- Branding (Marketing); Casinos – Marketing; CityCenter (Nev.); MGM Mirage (Firm); Nevada – Las Vegas; Resorts – Marketing (1)
- Casinos; Employee loyalty; Hospitality industry; Nevada – Las Vegas (1)
- Customer service; Employees – Training of; Teleconferencing (1)
- Employee morale; Hospitality industry — Seasonal variations; Hotels – Employees; Tourism (1)
- Hospitality industry (1)
Articles 1 - 7 of 7
Full-Text Articles in Business
Strategic Sourcing For A Competitive Advantage In The Hotel Industry, Debbie J. Pattni
Strategic Sourcing For A Competitive Advantage In The Hotel Industry, Debbie J. Pattni
UNLV Theses, Dissertations, Professional Papers, and Capstones
In order to remain competitive in an intensely competitive business environment, many companies have resorted to cost-cutting, lay-offs, restructuring, and increased productivity measures to manage expenses and to increase profits. Senior executives in organizations have realized that on average, 50% or more of an organization’s operating budget is spent on purchased goods and services. Therefore, the decisions made by purchasing professionals can help to determine the financial viability of the organization (Ball, 2005). Firms can increase the so-called “bottom line” by either increasing revenues or by decreasing costs. Under economic conditions of strong competition and uncertainty, it is often difficult …
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
Multi-Brand Hospitality Operations Branding Strategies, Rikki Tanenbaum
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to identify the optimal brand architecture for MGM MIRAGE’s Project CityCenter through synthesis of a review of branding strategies throughout the hospitality industry and a review of Project CityCenter’s goals. As Project CityCenter represents such a massive undertaking from both a financial and marketing perspective, a review of strategies external to MGM MIRAGE is critical; this paper endeavors to highlight branding strategies for potential adoption at Project CityCenter. The project’s significance is affirmed by Terri Lanni, Chairman and CEO of MGM MIRAGE, “Project CityCenter confirms a cultural and lifestyle revival of city living, …
Attendee Attentiveness: Perceptions Of The Impact Of Menu Selection, Elisa A. Hobbs
Attendee Attentiveness: Perceptions Of The Impact Of Menu Selection, Elisa A. Hobbs
UNLV Theses, Dissertations, Professional Papers, and Capstones
Most professional meeting planners are meticulous in planning everything about a meeting. Unfortunately, selecting the correct choices of food is often overlooked. If planners are informed of the role food plays on attendees’ attention, energy and attitudes, they may come to realize that they are contributing not only to the well being of their attendees, but also to the impact of the meeting itself (Boisclair, 1997). As a meeting planner, it is important to serve attendees meals that produce high energy and attentiveness in order to ensure that attendees are alert and maintain the highest level of performance throughout the …
Hotel Restaurant Concept Selection Considerations: Which Factors To Take Into Account?, Michiel A. Bakker
Hotel Restaurant Concept Selection Considerations: Which Factors To Take Into Account?, Michiel A. Bakker
UNLV Theses, Dissertations, Professional Papers, and Capstones
Hotels fulfill a variety of roles in our society. For many travelers and vacationers, a hotel is a home away from home. A wide range of social and meeting activities are held in a hotel such as weddings, meetings, tradeshows, conventions and family reunions. Hotels provide employment for many and support the local community through the collection of taxes such as sales, payroll and hotel. Various facilities and services can be offered or housed in a hotel such as guestrooms, meeting rooms, spa and fitness facilities, restaurants, bars, casinos, parking facilities and business centers. Depending on the location and function …
Embracing Uncertainty: The Passing Of A Legendary Casino/Hotel — Tropicana Resort And Casino, Bill Hiers
Embracing Uncertainty: The Passing Of A Legendary Casino/Hotel — Tropicana Resort And Casino, Bill Hiers
UNLV Theses, Dissertations, Professional Papers, and Capstones
Las Vegas is on the cutting-edge of today’s world, showcasing the newest and best of everything that can be offered at premium hotels. In this one isolated location of the United States, there have been dramatic changes to the philosophy of conducting business. In the past ten years Las Vegas has defined to the world that new innovations to hotel projects can be developed to achieve maximum profitability. Casino companies strive to build the next premier, exciting, state of the art, five star hotels. Change in the casino industry is always exciting with the prospect of a better way to …
Teleconference Training Within Commercial Customer Service At Us Bank, Christy Snyder
Teleconference Training Within Commercial Customer Service At Us Bank, Christy Snyder
UNLV Theses, Dissertations, Professional Papers, and Capstones
Research suggests that effective employee training methods are of key importance in the service industry today. The service industry uses customer service as a means of differentiating its product (Davis, 2005; Farrell, 2005; Feiertag, 2005; Furunes, 2005; Higley, 2004a; Jenkins, 1984; Simons, 2005; Walsh, 2004). “Friendliness and a willingness to serve others are the tools of the hotel trade, and training is the sharpener that refines the tools into hospitality machines” (Higley, 2004b). Training is integral in creating a positive environment for customers. If organizations want to ensure customers have this type of environment, employees must have both service and …
Hotel Employee Morale During Periods Of Low Occupancy, Nicholas J. Thomas
Hotel Employee Morale During Periods Of Low Occupancy, Nicholas J. Thomas
UNLV Theses, Dissertations, Professional Papers, and Capstones
According to the Monterey County Chamber of Commerce, each year an estimated 3 million tourists, who spend nearly $2 billion and create 36,600 jobs, visit the Monterey Peninsula in California (Monterey Peninsula Chamber of Commerce, 2000). Unfortunately, this area suffers from hospitality industry-wide low occupancy from late fall until early spring, mainly due to the cooler, rainy weather (Boerner, 2004). During these periods of low occupancy, I believe that there is a challenge in maintaining employee morale. The impetus of this research is my belief that there is a correlation between an increase or decrease in employee morale and the …