Business Commons^™

Data Analytics In Hotel And Integrated Resort Brands: An Evaluation Of Past Literature And Proposed Research For The Future, Luke Andrew Walocko

UNLV Theses, Dissertations, Professional Papers, and Capstones

Data analytics in hotel and integrated resort brands is a growing strategy implemented to support business decisions designed to generate revenue or save costs. This study utilizes a literature review of data analytics related publications to provide recommendations on future research topics to improve the quality of literature related to data analytics in hotel and integrated resort brands. The study is not limited to hospitality specific research and uses research from all industries to identify gaps in publications for hospitality scholars to explore. Three proposed research questions for future exploration were composed based on the comparison of literature written for …

A Systematic Literature Review: Existing Hospitality & Tourism Research On Big Data, Jiaojiao Song

UNLV Theses, Dissertations, Professional Papers, and Capstones

Big Data has been in the eye of storm in all walks of live. Since the tourism industry is able to generate tons of data each day, Big Data has caught the attention of scholars and professionals of the industry. People might hear of Big Data here and there, yet are they clear about what Big Data means? Does Big Data refer to a certain amount data or a technology to acquire information to support evidenced decision?

Unfortunately there is no general consensus in academic area according to the book, Big Data: Principals and Paradigms (Buyya, Calheiros, & Dastjerdi, 2016) …