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The Evolution Of Crm From The Perspective Of An Emerging Country: Past, Present And Future, Taşkın Dirsehan
The Evolution Of Crm From The Perspective Of An Emerging Country: Past, Present And Future, Taşkın Dirsehan
UBT International Conference
From traditional groceries to mobile commerce, marketing has passed through several ages in its history, and so has the relationship between the seller and the customer. The CRM evolution process differs according to the history of different countries. This study offers a perspective on CRM from an emerging country, Turkey, and will demonstrate the stages of customer relationship management (CRM) in that country. In Turkey’s collective culture in the 80s, grocery stores existed with a strong relationship between the seller and the store. The owner was called “uncle grocery” and usually came from the same quarter as the customers. In …