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Full-Text Articles in Business
The Impact Of Cmo Tenure On Brand Equity And Cost Of Capital: Insights From Business To Consumer Industries, Tracey A. Swartz
The Impact Of Cmo Tenure On Brand Equity And Cost Of Capital: Insights From Business To Consumer Industries, Tracey A. Swartz
Theses and Dissertations
This paper investigates the relationship between CMO tenure and firm risk as measured by cost of capital. The author develops a conceptual model linking the direct impact of CMO tenure on the firm’s cost of capital and indirect impact through brand equity. The hypotheses are tested using data on 125 public US-based firms between 2004 and 2013. The findings suggest that longer CMO tenure results in higher brand equity. Further, longer CMO tenure reduces cost of capital through its impact on brand equity. The author also finds that the impact of CMO tenure on brand equity is strengthened when the …
Altering Time: The Effect Of Feedback Frequency On Employee Behavior, Nate Waddoups
Altering Time: The Effect Of Feedback Frequency On Employee Behavior, Nate Waddoups
Theses and Dissertations
Advances in technology have made it possible for employers to provide performance feedback to employees on a more frequent basis. This study investigates how different feedback frequencies can alter employees’ perceptions of time and subsequently how these altered perceptions influence employee productivity. I predict and find that feedback frequency alters the way employees break up or segment their work time—a process that I refer to as feedback-driven time segmenting. Ultimately I find that this process causes feedback frequency to have opposing effects on employee productivity. Specifically employees who receive more frequent feedback find fewer task efficiencies than employees who receive …
Investor Reactions To Complex Financial Accounting Disclosures: Experimental Evidence From The Tax Disclosure Of Permanently Reinvested Earnings, Laura N. Feustel
Investor Reactions To Complex Financial Accounting Disclosures: Experimental Evidence From The Tax Disclosure Of Permanently Reinvested Earnings, Laura N. Feustel
Theses and Dissertations
This paper investigates how increasing the transparency of complex financial accounting disclosures affects investor judgments. The income tax disclosure of permanently reinvested earnings is the context of this investigation as the Financial Accounting Standards Board (FASB) is currently evaluating income tax disclosures and has specifically identified the disclosure of permanently reinvested earnings as an area to be reevaluated. Current standards allow corporations flexibility in their disclosures that can lead investors to be surprised by changes in a corporation’s assertions regarding the reinvestment of foreign earnings. My study suggests that increasing the transparency of complex disclosures through the explicit reporting of …
Antecedents To The Selection Of Ceos With Higher Levels Of Narcissism And How Ceos With Higher Levels Of Narcissism Affect The Ceo Succession Process, Ormonde R. Cragun
Antecedents To The Selection Of Ceos With Higher Levels Of Narcissism And How Ceos With Higher Levels Of Narcissism Affect The Ceo Succession Process, Ormonde R. Cragun
Theses and Dissertations
This dissertation investigates the antecedents to the selection of CEOs with higher levels of narcissism, as well as their impact on the CEO succession process. The first study predicts how and when boards select CEOs with higher levels of narcissism. I predict when firm performance is low, environmental dynamism is high, and when environmental munificence is high, the board is more likely to select a CEO with higher levels of narcissism. I further predict that environmental conditions (i.e., dynamism and munificence) have a moderating effect on the relationship between firm performance and the level of narcissism of the newly-selected CEO. …
Mitigating Advocacy Bias: The Effect Of The Reviewer Role On Tax Professional Judgment, Mary E. Marshall
Mitigating Advocacy Bias: The Effect Of The Reviewer Role On Tax Professional Judgment, Mary E. Marshall
Theses and Dissertations
Prior literature finds tax professionals exhibit advocacy bias, a threat to tax professionals’ objectivity, which can expose accounting firms and their clients to penalties for overly aggressive tax reporting decisions. Mitigating this bias has been the topic of several prior studies; however, research thus far has focused on how reviewers identify bias within tax research memorandums (e.g., stylized writing or other obvious cues). In an experiment administered to seventy-five tax professionals, this study isolates the effect of the reviewer role and compares professionals’ evidence evaluation and conclusions by role (i.e., reviewer or preparer). I find professionals who occupy the reviewer …