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"Be A Sturdy Oak:" The Art Of Manliness And Rebranding Masculinity In 21st Century America, Leslie J. Peckham
"Be A Sturdy Oak:" The Art Of Manliness And Rebranding Masculinity In 21st Century America, Leslie J. Peckham
Theses and Dissertations
This thesis presents the ways the blog, The Art of Manliness, negotiates a rebranding of masculinity through nostalgia-based marketing initiatives and individualistic language and perspectives. This blog, dedicated to the self-improvement of the modern man, relies on “intentionality” and makes room for both traditional forms of masculine consumption and progressive masculine domesticity. The thesis begins by illustrating the ways marketing initiatives have had a hand in creating masculinity and the ways society has adopted or rejected these representations. It goes on to discuss how a contemporary blog on masculinity, The Art of Manliness, has incorporated some of these marketing techniques …
Measuring Predictors Of Groupthink: Instrument Development And Validation, Richard Walter Baptist
Measuring Predictors Of Groupthink: Instrument Development And Validation, Richard Walter Baptist
Theses and Dissertations
Individuals in any organization will often find themselves working in groups, either by force, necessity, or through volunteering. Group work is something everyone must do, and learning how to make the best of every situation and group opportunity can be the difference between a positive or negative experience. This study explores the communication within decision-making groups where a poor outcome or decision occurred. By examining the concept of groupthink, we can enhance our understanding of the factors influencing the group decision-making process and how communication can benefit organizations. This specific study expands the current body of knowledge on groupthink by …