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Does The Tendency Of Loss Aversion Depend On The Level Of Competition? Evidence From Multilevel Esports Tournaments, Zeqing Mao

Theses and Dissertations

This dissertation investigates the relationships between the level of experience, the magnitude of payoffs, and the significance of loss aversion within the context of esports. In the behavioral economics literature, loss aversion describes why individuals prefer avoiding losses to obtaining equivalent gains depending on a reference point. While previous studies predominantly capitalize on experimental methods to examine how the significance of loss aversion is affected by market experience and payoff magnitude, there is also a growing body of research that examines the behavioral properties of loss aversion outside laboratory environments, with sport being one of the most utilized settings. This …