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Articles 1 - 14 of 14
Full-Text Articles in Business
Guidelines To Managing Product Liability Risk For Silica-Containing Building Products, Ricky Lee Chan
Guidelines To Managing Product Liability Risk For Silica-Containing Building Products, Ricky Lee Chan
Theses Digitization Project
The purpose of this project is to develop a set of guidelines for managing product liability risk associated with building products that contain Crystalline silica.
Guidelines To Managing Product Liability Risk For Silica-Containing Building Products, Ricky Lee Chan
Guidelines To Managing Product Liability Risk For Silica-Containing Building Products, Ricky Lee Chan
Theses Digitization Project
The purpose of this project is to develop a set of guidelines for managing product liability risk associated with building products that contain Crystalline silica.
Strategic Business Model For Digital Home Market, Toshiyuki Iwase
Strategic Business Model For Digital Home Market, Toshiyuki Iwase
Theses Digitization Project
The project proposes a strategic business model for the digital home market in the United States that includes the automobile environment. It uses Sony, a leading entertainment company and producer of consumer electronics, as an example. The project includes analyses of the overall digital home industry, the automobile electronics market, and Sony's digital home business model. The study also includes a market survey conducted with a sample of students from California State University, San Bernardino (CSUSB) and two interviews with professionals in the digital home industry.
Consumer Concerns Towards Privacy: An Empirical Study, Maria Nicolaou
Consumer Concerns Towards Privacy: An Empirical Study, Maria Nicolaou
Theses Digitization Project
The purpose of the study was to determine consumer attitudes toward privacy and the influence of demographic factors on these attitudes. The study also sought to determine the willingness of participants to disclose selected individual information items and determine the awareness and acceptance level of technological innovations such as radio frequency identifiers (RFID) as they relate to privacy. A quantitative instrument was developed and a convenience sample of university students (N=203) was tested. Results showed that educational background played a role in the way participants perceived the applications of RFID.
Nutrition On Wheels Business Plan: A Strategic Analysis, Seena Gill Kakar
Nutrition On Wheels Business Plan: A Strategic Analysis, Seena Gill Kakar
Theses Digitization Project
Describes the business plan for an entrepreneurial venture called Nutrition on Wheels, which will be the first locally owned and operated gourmet diet food delivery service in the Coachella Valley of California. The service will provide customized meals to fit the specific dietary needs of its customers. Covers the essential components of the business plan for Nutrition on Wheels including industry analysis, market potential, marketing plans, organization and operational plans, strategic management and a financial plan.
Business Case Analysis: Learning To Think Like A Physician, Zeda Glass Amaya
Business Case Analysis: Learning To Think Like A Physician, Zeda Glass Amaya
Theses Digitization Project
The project introduces and subsequently proposes a novel framework, based on the medical model of diagnosis, to facilitate business students' preparation of case analysis. The project also shows students how to apply the framework in a sample case study.
Cultural Impact On Customer Perception Of Service Quality In The Hotel Industry: A Comparative Study Of Eastern And Western Respondents, Jing Fen Chiang
Cultural Impact On Customer Perception Of Service Quality In The Hotel Industry: A Comparative Study Of Eastern And Western Respondents, Jing Fen Chiang
Theses Digitization Project
The purpose of the study was to investigate cultural aspects that influence customer perception of service quality in the hotel industry, specifically those that influence Eastern and Western respondents. A questionnaire was developed to assess cultural differences on perceptions, which included a modified version of the SERVQUAL scales, an instrument used to measure service quality. The convenience sample consisted of students enrolled in the MBA program at a Western university (N=152; Eastern=57.9%, Western=34.9%, Other=7.2%). Findings indicated that there were no significant differences between Eastern and Western cultures in perceptions of service quality. A sample questionnaire is included.
Performance Measures: Traditional Versus New Models, Hasan Zafer Yuksel
Performance Measures: Traditional Versus New Models, Hasan Zafer Yuksel
Theses Digitization Project
The thesis analyzed the performance of 5,987 mutual funds using a database called Steele Mutual Fund Experts and compared the predicting ability of various measures of performance. The measures discussed in the thesis are Treynor Ratio, Sharpe Ratio, Jensen's Alpha, Graham-Harvey-1 (GH-1), and Graham-Harvey-2 (GH-2). The performance measures are mostly used by professional money managers and scholars for literary purposes.
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Theses Digitization Project
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
Alternative Minimum Tax: A Middle Class Burden, Kelly Ann Williams
Alternative Minimum Tax: A Middle Class Burden, Kelly Ann Williams
Theses Digitization Project
Since its inception in 1969, the Alternative Minimum Tax (AMT) has been utilized to keep taxpayers with higher income from taking advantage of loopholes and paying little or no income tax. This project presents an outline of what the AMT is, how it is calculated, and its history; and also illustrates why the AMT is no longer viable today.
A Comparative Study Of Attractiveness Types In Advertisements Of Women's Magazines Between United States And Thailand, Pornkamon Unyawong
A Comparative Study Of Attractiveness Types In Advertisements Of Women's Magazines Between United States And Thailand, Pornkamon Unyawong
Theses Digitization Project
The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January 2005 to January 2006 were analyzed using the content analysis method. The author created a code book with definitions of all categories to be used as guidelines for the analysis, an itemized code sheet, and training criteria. Two coders who were proficient in both Thai and English collected the data for the study. The Statistical Package for the Social Sciences (SPSS) was utilized as a tool to analyze the data gathered. Results indicated that there …
Developing A Business Plan For Media Benefits Corporation: First Entertainment Credit Union's Credit Union Service Organization, Anthony Christopher Cuevas
Developing A Business Plan For Media Benefits Corporation: First Entertainment Credit Union's Credit Union Service Organization, Anthony Christopher Cuevas
Theses Digitization Project
This project develops and analyzes a business plan for Media Benefits Corporation, a subsidiary of First Entertainment Credit Union. The business plan will address the recent trend to move certain services back to the credit union and make recommendations as to how Media Benefits Corporation should continue to exist. Issues concerning liability will also be addressed in the plan.
Analysis Of Trade Dependence And Correlation Of Market Returns To Hedge Portfolio Risk, Carl Eric Zeise
Analysis Of Trade Dependence And Correlation Of Market Returns To Hedge Portfolio Risk, Carl Eric Zeise
Theses Digitization Project
The project examines the relationship between trade interdependency and correlation of market returns between the United States and the four emerging economies of Singapore, Malaysia, Thailand and the Philippines. The author analyzed statistical data for trade interdependency and market return to determine if there is a pattern that would provide the basis for increasing the return of a security portfolio without increasing the risk to the investor. The project analysis relied on mathematical formulas to measure the trade relationships between the selected countries and to calculate the measure of return and measure of risk of investing in each emergent market.
Evaluating Microsoft .Net Technology: Implementation Online Store, Jie Dou
Evaluating Microsoft .Net Technology: Implementation Online Store, Jie Dou
Theses Digitization Project
The purpose of this project is to design, develop and implement an e-commerce shopping cart system based on Microsoft.NET technology and to evaluate ASP.NET technology by developing a shopping cart system.