Business Commons^™

Customer Relationship Management (Crm) Of Hotels In The Context Of Variety-Seeking Behaviour (Vsb), Maduka Udunuwara

Theses: Doctorates and Masters

This study combined two significant areas in marketing, customer relationship management (CRM) and variety-seeking behaviour (VSB), which are paradoxical constructs due to their contradictory intentions. While organisations implement various customer relationship management practices with an intention of retaining customers and generating loyalty, a preference for variety-seeking behaviour can make customers switch. This study investigated the impact of variety-seeking behaviour on generating outcomes of customer relationship management practices in the hotel context, by focusing exclusively on leisure travellers.

Even though customer relationship management is widely adopted in the hotel domain, much of its discussions are on implementation related aspects, rather than …

A Study Of Destination Attractiveness Through Tourists' Perspectives : A Focus On Chiang Mai, Thailand, Chompunoot Morachat

Theses: Doctorates and Masters

This study seeks to gain insights into the overall attractiveness of a destination by applying the multi-attribute Fishbein model. This approach has been carried out twice before in the international context and this dissertation contributes further to the concepts of destination attractiveness especially through the application of multi-attribute models of measurement and analysis with the context of localisation. It also adds to the body of knowledge on the understanding of tourism product preference and perceptual attitudes held by tourists from specific geographical origins to the South-East Asian region, specifically within Thailand. The study investigated (i) tourists' perceived overall attractiveness of …

Home And Away: The Tourist, The Flâneur And Everyday Life, John S. Gates

Theses: Doctorates and Masters

This thesis examines the role and status of the tourist in the present day. It argues that the tourist, and the touristic experience, is emblematic of the consumption-based economy of late capitalism. It analyses tourism as a practice of, rather than opposed to, everyday life, for many subjects in late-capitalist Western society. The argument is developed by comparing and contrasting the tourist with the flâneur. The flâneur is regarded as a representative subjectivity of early modernity who developed visual and spatial practices, methodologies of movement and observation, which interpreted the city. The tourist's relationship with the global spaces of the …