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Articles 1 - 9 of 9
Full-Text Articles in Business
Coca-Cola’S Future Growth Strategy: Diversification?, Arshia Alahi, Erin Bass
Coca-Cola’S Future Growth Strategy: Diversification?, Arshia Alahi, Erin Bass
Theses/Capstones/Creative Projects
This case study is based on Coca-Cola Co.’s growth strategy. It provides the audience with the company background of various acquisitions, the Carbonated Soft Drink(CSD) industry analysis in which Coca-Cola belongs in, the competitive landscape, threats and opportunities facing the CSD industry, along with internal company analysis of Coca-Cola Co. Which includes, the current state of the company, its current growth strategy and the future of Coca-Cola Co. With the information provided, the audience (students) will be able to recommend various strategies that can help Coca-Cola Co. grow in the future.
Analysis Of The Tax Cuts And Jobs Act Relative To President Donald Trump's And Speaker Paul Ryan's Stated Goals, Jill Gathje
Analysis Of The Tax Cuts And Jobs Act Relative To President Donald Trump's And Speaker Paul Ryan's Stated Goals, Jill Gathje
Theses/Capstones/Creative Projects
On December 22, 2017, President Trump signed into law the Tax Cuts and Jobs Act (TCJA), the most expansive change to the Internal Revenue Code (IRC) since 1986. What was the purpose of overhauling the IRC? President Trump identified four main goals: (1) tax relief for the middle-class, (2) simplification of the tax code, (3) American economic growth, and (4) no additional debt added to the government’s deficit. Speaker Ryan also identified similar goals. Now that the TCJA has been in place for over six months, an analysis of the new law in respect to both the President’s and Speaker’s …
When Beauty Is The Beast: The Effects Of Beauty Propaganda On Female Consumers, Savannah Greenfield
When Beauty Is The Beast: The Effects Of Beauty Propaganda On Female Consumers, Savannah Greenfield
Theses/Capstones/Creative Projects
Women are faced with a constant barrage of advertisements every day and the subliminal messages that come with this visual assault. These messages are influenced by years of sexism and oversexualization in the media, and shape the actions of female consumers. This investigation reviews three existing studies that demonstrate the negative effects of beauty advertisements on women. These effects are then studied through the lens of female consumer behavior to evaluate women’s motivations in continuing to buy beauty products. A link between negative effects and consumer motivations is discussed to reveal the harsh grip of sexism on the beauty and …
Individual Case Study: An In Depth Look Into La Fitness, Jennifer Grisso
Individual Case Study: An In Depth Look Into La Fitness, Jennifer Grisso
Theses/Capstones/Creative Projects
LA Fitness is a health and fitness club chain that has locations throughout the United States and Canada. LA Fitness is a health and fitness club that has locations throughout the United States and Canada. This company has been seen as a strong competitor in the industry since its introduction, especially because of its differentiation strategy. While LA Fitness has done well for themselves during their last thirty years in business, there are some changes that could be made in order to develop a sustainable competitive advantage. The recommendations I have for LA Fitness are: 1) have longer hours of …
Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs
Strategic Analysis Of Lifeloop, Llc: Current Positioning And Recommendations For Future Growth, Erin Dabbs
Theses/Capstones/Creative Projects
LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will …
Strategic Alignment Of Future Goals - Mutual Of Omaha, Sara Pinkelman
Strategic Alignment Of Future Goals - Mutual Of Omaha, Sara Pinkelman
Theses/Capstones/Creative Projects
Mutual of Omaha is a health insurance company that has potential to reach economies of scale within its industry. It can cover more market share if it makes a few changes to its corporate strategy. Conclusions were drawn from news articles in addition to financial postings from the company. Mutual needs to move forward in their industry if they want to stay competitive, and by implementing a differentiated strategy, they can become more competitive. With these findings, Mutual of Omaha has the potential to grow and develop and gain a better standing within their industry. This can help them better …
Micron: Changes For Continued Success, Rachel Rice
Micron: Changes For Continued Success, Rachel Rice
Theses/Capstones/Creative Projects
Strategy is important for every industry, and to succeed in such a competitive industry as the technology industry, it becomes imperative. Micron Technology, Inc. (“Micron”) is one of the companies in the technology industry that must have a strategic plan such as this. The best strategy for Micron was analyzed through a detailed background on the history of the company, the main problem that is currently found in the industry, the current internal position of the company in relation to the strengths and weaknesses of the company, an external analysis of the operating industry, and finally a recommendation and implementation …
The Economic Impact Of A Us Tech Talent Shortage On Midwest Companies, Raul Aguilera Ramirez
The Economic Impact Of A Us Tech Talent Shortage On Midwest Companies, Raul Aguilera Ramirez
Theses/Capstones/Creative Projects
This thesis examines the economic impact that a pervasive shortage of tech talent nationwide is having on various companies in the Midwest. Per the Mid-America Regional Council, four computer-related job openings existed for every unemployed person in the Midwest in 2015. In Nebraska alone, there were 2,318 open computing jobs, with only 438 computer science graduates in the state that year. By examining this contemporary issue, I explore both the extent to which companies in the Midwest are affected by the shortage and the common practices currently in place by Midwest companies to deal with the shortage. For the scope …
Managing Media For The Genius Of Warren Buffett, Sydney Edens
Managing Media For The Genius Of Warren Buffett, Sydney Edens
Theses/Capstones/Creative Projects
The main purpose of this project was to provide public relations and marketing services to the Genius of Warren Buffett course and related events. I served as the Account Executive for the Genius of Warren Buffett account in the Spring semester of 2018 for MaverickPR, UNO’s student-run public relations firm. Main tactics included media relations and social media research and strategy. Thesis materials include the PR and marketing plan, news releases, social media content calendars, graphic design materials, documentation of client communication, copy writing and editing, news coverage of stories pitched to the media and administrative documents. I assess the …