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Full-Text Articles in Business
Electronic Commerce And The Communication Of Information, Donna Carroll Bigelow
Electronic Commerce And The Communication Of Information, Donna Carroll Bigelow
Theses
Electronic Commerce is a relatively new phenomenon in today's market place. Commerce or the buying and selling of goods and services can take many forms. In the early years of computerization. commercial activities revolved around the exchange of financial data between businesses and banks (Electronic Funds Transfer). Then businesses began exploring the transfer of data in an electronic format between individual businesses in the form of Electronic Data Interchange (EDI). Over time much broader types of business transactions began occurring. Data exchange included inventory items, marketing. sales materials, product design. Items which were sent via mail took on an electronic …
Marketing Customer Service Within The Information Movement And Management Industry, Mark Jones
Marketing Customer Service Within The Information Movement And Management Industry, Mark Jones
Theses
The goal of this project is to determine what characteristics of the service firms are considered critical to success of vendors within the information movement and management industry.
The first task undertaken was to determine a definition for the information movement and management industry and which firms were major competitors within the industry . The size of the industry in terms of employees and revenues was then estimated. Some of the characteristics of the major competitors were then expanded.
The next activity involved the determination of what factors the information movement and management market members used to select a vendor …