Business Commons^™

An Examination Of Coordination Among Friends And Strangers From A Coordination Theory Perspective, Christopher D. Wamble

Theses

Within mobile social coordination, there is a field of study known as outeraction, the communicative processes used by people to manage future interactions. It is an important area of research because it identifies how informal interactions support complex collaboration between individuals and groups. Outeraction is primarily conducted through the interpersonal communication channels of texting, instant messaging (IM), face-to-face, and mobile phone or Skype conversations. Currently this area of research in mobile outeraction support systems is weak. It lacks a firm foundation in system building, has very few if any conceptual frameworks, and little empirical knowledge of user requirements and attitudes …

An Evaluation Of Entrepreneurial Difficulties In Ireland Since The Economic Downturn Of 2008, Edward Keogh

Theses

This Research Study looks at the Irish entrepreneurial landscape in the aftermath of the collapse of the Celtic Tiger, particularly at the small businesses sector. This study also looks at what entrepreneurs think of the effectiveness of the current policies in Ireland in helping entrepreneurs and businesses to cope and survive the current recession. The study looks at people who lost their businesses during the collapse of the Celtic Tiger and asks the question 'Can these people be supported to start-up back into business again?’

A qualitative research approach was undertaken in this study using the semi-structured interview method to …

Golf Tourism In Ireland: An Inbound Perspective, Brian Murphy

Theses

The fact that Ireland has some of the finest natural golf courses in the world is not a new phenomenon, with renowned courses such as Waterville, Ballybunion and Royal Country Down regularly appearing in the list of top ten best golf courses in the world. The sheer ruggedness and natural beauty of many of Ireland’s links golf courses have for many years attracted golfing enthusiasts to our shores. The experience of playing these magnificent courses is only surpassed by the warmth and hospitality which is shared by the local people. Ireland has a reputation for welcoming visiting tourists with open …

Diy Pr: How Independent Music Artists Use Online Social Networks For Public Relations Purposes, Martina Lawless

Theses

Significance of the study: Independent musicians are a huge part of the Irish music industry and yet they are the part that do not have the backing of a record label. This means independent musicians need to look at cheap or even free ways to promote themselves to existing fans and potential new fans. With the emergence of social networks musicians both signed and independent have the tools necessary to engage in a new form DIY PR. The purpose of this study is to look at the different ways that social networks have helped musicians in recent years, but also …

What Is The Effectiveness Of Public Relations Tactics Being Utilized By High Street Fashion Brands To Encourage Consumer Knowledge Of Their Brand Identity?, Lynn Ferrari

Theses

This thesis looks to discover if high street fashion brands are utilizing effective public relations. It attempts to identify if the PR tools being utilized by high street fashion brands are evident to the consumer and if they contribute to purchasing power, the model of communication that is being employed by high street fashion brands and if age contributes to the knowledge and effectiveness of public relation tactics and communication tools. Approach: The research involved a two-stage study with the first phase focusing on an extensive literature review of the key sources of secondary research including reports, articles and publications. …

Consumer Values And Value Change As Influencing Factors Of Future Purchase Decisions In The Automotive Industry, Marc Uhl

Theses

The intense competition in the automotive industry and thus the pressure to correctly evaluate future consumer demands for successful product development provides the context for this thesis. Previous studies have drawn attention towards a potential change of automobile related personal values among younger consumers, yet failed to present a clear picture of this subject. Building on this background, this thesis investigates the automobile related personal value system of a younger and an older respondent group in order to determine the progression of values between both groups. For the first time, a qualitative approach was applied in this context in order …

Performance Measurement System Enabling The Development Of Strategic Objectives - A Case Study In An Irish Shared Services Centre, Padraig Murray

Theses

Historically management accounting literature has articulated the benefits of performance measurement systems (PMSs) as effectively enforcing and supporting organisations ’ existing strategic objectives. More recently, management accounting literature advocates the uses of PMSs in guiding the review of an organisation's current strategy and enabling the development of future strategy. This literature calls for more empirical evidence of the existence of these benefits. The current competitive and recessionary conditions have led to a reassessment by Irish organisations of their strategic objectives. Multinational companies are tempted to relocate to lower wage rate economies, unless Irish divisions can prove that they can provide …

Assessing The Impact Of Celebrity Ambassadors On The Pr Strategies Of Non-Profit Organisations: A Public Relations Perspective, Allison Kelleher

Theses

There has been increased interest from academics, public relations professionals and industry professionals regarding the impact of celebrity ambassadors on the PR strategies of non-profit organisations. This study aims to contribute to the understanding of the non-profit PR sector and the impact of celebrity ambassadors on this section of the PR industry. A qualitative research design was deemed most suitable by the researcher, and semi- structured interviews were used to collect the necessary primary research data. The researcher interviews two PR professionals and three non-profit organisation representatives regarding this particular study. Interviewees were chosen due to their knowledge, experience and …

Employee Health In The 21st Century: An Investigation Of Exercise Incentives In Four Medium-Sized Western Australian Organisations, Troy Fuller

Theses

The first decade of the 21st century has shown how organisations are dynamic and turbulent. Many employees are time-poor, working longer and longer hours and are expected to be contactable 24/7, motivated and available to work. Research has shown that employee health is at great risk. Some organisations are now offering incentives for employees to exercise (‘exercise incentives’), and rigorous research was needed to understand and manage these incentives and support health.

The major research question in the study involved employees’ experience of exercise incentives in four medium-sized organisations in Western Australia. Four subsidiary questions provided detail as to the …