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The Impact Of Celebrity Endorsement On Public Relations And The Consumer, Berenice Geraghty
The Impact Of Celebrity Endorsement On Public Relations And The Consumer, Berenice Geraghty
Theses
Celebrity culture and endorsement has become a huge part of public relations today. Therefore it has become a core tactic within public relations campaigns and is becoming increasingly important as a method for building a long standing relationship with the consumer. The aim of this research study is to discover if celebrity endorsement makes an impact within public relations campaigns - why it is selected as a public relations tactic and how companies select celebrities to go with particular campaigns. The study also aims to discover how celebrity endorsement affects the consumer.
A qualitative research design was chosen as there …