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The Management Of Sports Sponsorships In Ireland, Noel Collins

Theses

The purpose of this research is to examine the management of sports sponsorship in Ireland from the perspective of the sponsoring company and the sports property, and to present an accurate, up-to-date analysis of this relatively unexplored area. Four interviews were conducted with executives of major sports properties while four interviews were also conducted with executives of commercial sponsors who sponsor these sports properties.

The study reveals that Irish sports sponsorships are very well managed and are considered to be very successful by both sponsors and sports properties. The strength of the interpersonal relationships and understanding between both parties is …