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Dynamite In Small Packages: The Engaged Elite As An Facebook Emerging Niche Market, Melanie Wiese, Gene Van Heerden, Tania Maree
Dynamite In Small Packages: The Engaged Elite As An Facebook Emerging Niche Market, Melanie Wiese, Gene Van Heerden, Tania Maree
The African Journal of Information Systems
Social networking sites, such as Facebook, have gained immense popularity as communication platform. Generation Y’ers have a strong need to engage and connect – both digitally, and in person. This paper examines the Facebook behaviour of Generation Y by means of a self-administered, campus-intercept survey of 383 university students. The purpose of this paper is to determine whether various clusters of Generation Y Facebook-users could be identified on the basis of their Facebook behaviour and usage. All multi-item constructs were subjected to an exploratory-factor analysis and a two-Step Cluster analysis. Three clusters, labeled ‘Engaged Elite’, ‘Neutral Masses’ and ‘Facebook Floaters’ …
Towards A Shared Understanding Of Emerging Technologies: Experiences In A Collaborative Research Project In South Africa, Daniela Gachago, Eunice Ivala, Judy Backhouse, Jan Petrus Bosman, Vivienne Bozalek, Dick Ng’Ambi
Towards A Shared Understanding Of Emerging Technologies: Experiences In A Collaborative Research Project In South Africa, Daniela Gachago, Eunice Ivala, Judy Backhouse, Jan Petrus Bosman, Vivienne Bozalek, Dick Ng’Ambi
The African Journal of Information Systems
While the practice of using educational technologies in Higher Education is increasingly common among educators, there is a paucity of research on innovative uses of emerging technologies to transform teaching and learning. This paper draws on data collected as part of a larger study aimed at investigating emerging technologies and their use in South African Higher Education Institutions (HEIs) to improve teaching and learning. The research employed a mixed method research design, using both qualitative and quantitative data collection methods—quantitative data from a survey of 262 respondents from 22 public HEIs in South Africa and qualitative data gathered from 16 …