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Sydney Business School - Papers

Series

2012

Corporate

Articles 1 - 1 of 1

Full-Text Articles in Business

How Is Your Boss? Impact Of Transformational Leadership Behavior Of Manager On Customers' Selling Orientation-Special Reference To Corporate Banking Sector In Sri Lanka, Nalin Abeysekera, Ananda Wickramasinghe Jan 2012

How Is Your Boss? Impact Of Transformational Leadership Behavior Of Manager On Customers' Selling Orientation-Special Reference To Corporate Banking Sector In Sri Lanka, Nalin Abeysekera, Ananda Wickramasinghe

Sydney Business School - Papers

Selling is paramount important in marketing and considered as a lifeblood in marketing. Customer oriented selling plays a vital role in this regards .On the other hand, managers need transformational leadership behavior to manage sales staff. This study aims to integrate the concept of customer orientation and transformational leadership of a manager by conceptualizing the concepts in Sri Lankan corporate banking sector. Responses were gathered via a questionnaire survey from a sample of 100 managers and 100 customer relationship officers(CRO). The results provide evidence for the significant relationship between transformational leadership of a manager and their customer orientation.