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Brigham Young University Bookstore Photo Department: Market Research Project, Aaron Brough, Melissa Browning, Michael Cramer, Dan Exby
Brigham Young University Bookstore Photo Department: Market Research Project, Aaron Brough, Melissa Browning, Michael Cramer, Dan Exby
Student Works
The undergraduate students will act as an outside marketing firm. They will perform two major tasks: competitive intelligence and market research. As part of competitive intelligence, the students will perform the following tasks: Identify major competitors. Compare competitors' prices and services to the Bookstore's. Compare competitors' technological capabilities to the Bookstore's. As part of the market research, the undergraduate students will perform the following: Develop and implement a pre-focus group questionnaire. (The results of this questionnaire will be used to identify the BYU Photo Developing Center' s current customers, and the results will be instrumental in selecting foc us group …
Enjoy Brick Oven: Pizza At Its Best, Pasta Made Fresh, Matt Bills, Jeremy Matkin, Shalee Summers
Enjoy Brick Oven: Pizza At Its Best, Pasta Made Fresh, Matt Bills, Jeremy Matkin, Shalee Summers
Student Works
Brick Oven Restaurant was established in 1956 as one of Provo's first pizza parlors, named "Heaps a Pizza." In those days, pizza was a new food and most people had never eaten it. After being an employee since 1958, Glee Zumbrennen purchased the restaurant in 1962. The dining room consisted of folding chairs and a few booths that sat about 75 people. The business continued to grow, and the folding chairs and benches gave way to upholstered booths. Pizza was becoming more popular and Heaps was developing a wide reputation for its delicious pizza. The business was built with great …
A Marketing Research Study For Wilson Diamonds, Robin Day, Kristen Jones, Xiaoyu Liu, Brandon Smith
A Marketing Research Study For Wilson Diamonds, Robin Day, Kristen Jones, Xiaoyu Liu, Brandon Smith
Student Works
Utah Valley has a very high concentration of university students. University students in Utah Valley also have the reputation of getting married quickly after starting their university careers. Because of the high number of engagements that take place in Utah Valley there are a large number of jewelry stores located around the valley trying to serve university student preferences and needs. This study will allow Wilson Diamonds to better understand student needs and implement solutions to better serve university students. The Tabor Group comprised of Robin Day, Kristen Jones, Xiaoyu Liu, Brandon Smith, Jeniffer Tabor.
Larry H. Miller Automotive Division Marketing Research Project: Prepared For Direct Manager Of Larry H. Miller Advertising, Staci Checketts, Tatum Enyart, Brooke Hardy, Marlene Lang
Larry H. Miller Automotive Division Marketing Research Project: Prepared For Direct Manager Of Larry H. Miller Advertising, Staci Checketts, Tatum Enyart, Brooke Hardy, Marlene Lang
Student Works
The Larry H. Miller Automotive Dealerships have been in business for over ten years, and have determined the Salt Lake Valley to be the target market for its advertising campaigns. The current advertising campaign for Larry H. Miller Dealerships centers on the "After all...you know this guy" slogan. Venture Consulting conducted a study to determine the following: How effective are current Larry H. Miller dealership advertisements? How does the public perceive Larry H. Miller as an individual? How does the public perceive Larry H. Miller advertisements in relation to its competitors? Venture Consulting comprised of Staci Checketts, Tatum Enyart, Booke …