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Goal Marketing Research Group: Byu Bookstore Regarding Office Supply Purchasing Behaviors, Bjorn Boyer, Aubri Jones, Justin Norton, Travis Brashears
Goal Marketing Research Group: Byu Bookstore Regarding Office Supply Purchasing Behaviors, Bjorn Boyer, Aubri Jones, Justin Norton, Travis Brashears
Student Works
The purpose of this research project is to find the purchasing trends of BYU department secretaries who purchase office supplies in an effort to increase office supply sales for the BYU Bookstore. To achieve this objective, we will answer the following questions: 1. Where do BYU purchasing agents currently shop to fulfill their office supply needs? 2. What aspects of purchasing are most important to the purchasing agents? For example, factors such as price, convenience, selection, etc. 3. How well does the BYU bookstore fulfill the important criteria that the purchasing agents have? 4. What importance is given to online …
A Study For The Improvement Of The Sellback Program, David Clive, Daniel Harris, Megan Hopkins, Wade Whiting
A Study For The Improvement Of The Sellback Program, David Clive, Daniel Harris, Megan Hopkins, Wade Whiting
Student Works
Our marketing group conducted a research project for the BYU Bookstore to help the company develop a strategy to improve the Textbook Sellback program. After meeting with Tom Hirtzel, the manager of textbook operations for the BYU Bookstore, we determined the basic objectives of the project to be: To understand students' motivation in textbook sellback, To make recommendations of how to increase the number of textbooks sold back to the BYU Bookstore, To gather marketing information on the benefits of having remote locations to sell back textbooks around BYU campus. Marketing research team is comprised of David Clive, Daniel Harris, …