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Full-Text Articles in Business
The Role And Impact Of The Communications Department And Investor Relations Functions On The Process Of Privatization, Iulia Erhan
The Role And Impact Of The Communications Department And Investor Relations Functions On The Process Of Privatization, Iulia Erhan
Student Theses and Dissertations
Current market conditions, and the heavy responsibilities placed on publicly traded companies by investors and regulators alike, have led many publicly traded companies to consider going private. The going-private decision, however, involves a complex set of actions and strategies. This paper analyzes the privatization process and the role that the Communication and Investor Relations departments play throughout the transaction. Its initial focus will be on communication with employees, including communication that facilitates the executive team’s decision-making activity related to employee retention. It will be followed by a review of the range of external communications, such as the going-private transaction announcement, …
Racial Microaggressions Against Black Women In The Workforce, Marie Della Thomas
Racial Microaggressions Against Black Women In The Workforce, Marie Della Thomas
Student Theses and Dissertations
This research investigates racial microaggressions against Black American women in the workforce. In addition, this study explores how racial discrimination on the job continues to be problematic for Black American women despite the long fight for racial equality in the past decades. It is common knowledge that all women, in general, must still fight for equal opportunities in the workforce; however, for this research, we will focus on Black American women. Based on survey statistics from this study, with 103 respondents of diverse nationalities, this research results show an uneven distinction in how corporations treat Black American women in the …
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
Student Theses and Dissertations
The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who …