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Improving Marketing Decision Making: Applying Activity Based Costing, Thomas H. Stevenson, Frank C. Barnes
Improving Marketing Decision Making: Applying Activity Based Costing, Thomas H. Stevenson, Frank C. Barnes
Southern Business Review
Thomas H. Stevenson is Professor of Marketing in the Department of Marketing, Belk College of Business Administration at the University of North Carolina at Charlotte. Frank C. Barnes is Professor of Operations Management in the Department of Production/Operations Management, Belk College of Business Administration at the University of North Carolina at Charlotte.