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Full-Text Articles in Business
Can Asians Be Creative?, Chua, Roy Y. J., Jerry Zremski
Can Asians Be Creative?, Chua, Roy Y. J., Jerry Zremski
Roy CHUA
A crotchety American named Henry Ford invented a modern, fast and efficient way to manufacture automobiles and a Japanese man named Eiji Toyoda refined and perfected it. A series of innovators across the western world developed the television - and the tech specialists at Sony, Toshiba and a host of other Asian companies found ways to make TVs better, cheaper, faster. And an idiosyncratic Californian named Steve Jobs invented a company that made a smart phone for the masses - and then outsourced the manufacturing to China. If you detect a pattern here, you are not alone. Asia may be …
The Impact Of Culture On Creativity: How Cultural Tightness And Cultural Distance Affect Global Innovation Crowdsourcing Work, Roy Y. J. Chua, Yannig Roth, Jean-François Lemoine
The Impact Of Culture On Creativity: How Cultural Tightness And Cultural Distance Affect Global Innovation Crowdsourcing Work, Roy Y. J. Chua, Yannig Roth, Jean-François Lemoine
Roy CHUA
This paper advances a new theoretical model to understand the effect of culture on creativity in a global context. We theorize that creativity engagement and success depend on the cultural tightness—the extent to which a country is characterized by strong social norms and low tolerance for deviant behaviors—of both an innovator’s country and the audience’s country, as well as the cultural distance between these two countries. Using field data from a global online crowdsourcing platform that organizes creative contests for consumer-product brands, supplemented by interviews with marketing experts, we found that individuals from tight cultures are less likely than counterparts …
Innovating At Cultural Crossroads: How Multicultural Social Networks Promote Ideas Flow And Creativity, Roy Y. J. Chua
Innovating At Cultural Crossroads: How Multicultural Social Networks Promote Ideas Flow And Creativity, Roy Y. J. Chua
Roy CHUA
Diversity in social networks is often linked to enhanced creativity. Emerging research on exposure to diverse informational resources (e.g., ideas and knowledge) however has painted a more complex picture regarding its effect on individuals’ creative performance. This research examines the effects of culturally diverse networks on the flow of ideas and individuals’ creativity. Combining social network analysis with experimental methods, two studies using different samples found that a culturally diverse network increases the likelihood of receiving culture-related novel ideas (but not other types of novel ideas) from network contacts, whether or not these contacts share one’s own culture of origin. …
Embeddedness And New Idea Discussion In Professional Networks: The Mediating Role Of Affect-Based Trust, Roy Y. J. Chua, Michael W. Morris, Paul Ingram
Embeddedness And New Idea Discussion In Professional Networks: The Mediating Role Of Affect-Based Trust, Roy Y. J. Chua, Michael W. Morris, Paul Ingram
Roy CHUA
This article examines how managers' tendency to discuss new ideas with others in their professional networks depends on the density of shared ties surrounding a given relationship. Consistent with prior research which found that embeddedness enhances information flow, an egocentric network survey of mid-level executives shows that managers tend to discuss new ideas with those who are densely embedded in their professional networks. More specifically, embeddedness increases the likelihood to discuss new ideas by engendering affect-based trust, as opposed to cognition-based trust. Implications for network and creativity research are discussed.
Creativity As A Matter Of Choice: Prior Experience And Task Instruction As Boundary Conditions For The Positive Effect Of Choice On Creativity, Roy Y. J. Chua, Sheena S. Iyengar
Creativity As A Matter Of Choice: Prior Experience And Task Instruction As Boundary Conditions For The Positive Effect Of Choice On Creativity, Roy Y. J. Chua, Sheena S. Iyengar
Roy CHUA
This study investigates the effects of prior experience, task instruction, and choice on creative performance. Although extant research suggests that giving people choice in how they approach a task could enhance creative performance, we propose that this view needs to be circumscribed. Specifically, we argue that when choice is administered during problem solving by varying the number of available resources, the high combinatorial flexibility conferred by a large choice set of resources can be overwhelming. Through two experiments, we found that only individuals with high prior experience in the task domain and given explicit instruction to be creative produced more …
The Costs Of Ambient Cultural Disharmony: Indirect Intercultural Conflicts In Social Environment Undermine Creativity, Roy Y. J. Chua
The Costs Of Ambient Cultural Disharmony: Indirect Intercultural Conflicts In Social Environment Undermine Creativity, Roy Y. J. Chua
Roy CHUA
Intercultural tensions and conflicts are inevitable in the global workplace. This paper introduces the concept of ambient cultural disharmony—indirect experience of intercultural tensions and conflicts in individuals' immediate social environment—and demonstrates how it undermines creative thinking in tasks that draw on knowledge from multiple cultures. Three studies (a network survey and two experiments) found that ambient cultural disharmony decreases individuals' effectiveness at connecting ideas from disparate cultures. Beliefs that ideas from different cultures are incompatible mediate the relationship between ambient cultural disharmony and creativity. Alternative mechanisms such as negative affect and cognitive disruption were not viable mediators. Although ambient cultural …