Business Commons^™

That Could Have Been Me: Director Deaths, Mortality Salience And Ceo Prosocial Behavior, Guoli Chen, Craig Crossland, Sterling Huang

Research Collection School Of Accountancy

Mortality salience—the awareness of the inevitability of death—is often traumatic. However, it can also be associated with a range of positive, self-transcendent cognitive responses, such as a greater desire to help others, contribute to society, and make a more meaningful contribution in one’s life and career. In this study, we provide evidence of a link between chief executive officer (CEO) mortality salience—triggered by the death of a director at the same firm—and a subsequent increase in firm-level prosocial behavior or corporate social responsibility (CSR). We further show that this core relationship is amplified in situations where the death of the …