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How Do We Adopt Multiple Cultural Identities? A Multidimensional Operationalization Of The Sources Of Culture, Badri Zolfaghari, Guido Mollering, Timothy Adrian Robert Clark, Graham Dietz

Research Collection Lee Kong Chian School Of Business

Given the shortcomings of unidimensional accounts of culture that are based on nationality, this paper builds on and steps beyond current multidimensional conceptualizations of culture in order to provide first empirical evidence for a multidimensional operationalization of culture. It shows the multiple and simultaneous sources of cultural values (i.e., Family, Nationality, Urban/Rural Background, etc.) that individuals draw from in order to behave in accordance with their social setting. This contributes to our understanding of how and when individuals adopt multiple cultural identities. As the first attempt to operationalize the 'mosaic' framework of culture proposed by Chao and Moon (2005), this …