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Full-Text Articles in Business
The Science Of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations To Learning Processes, Christilene Du Plessis, Serena D'Hooge, Steven Sweldens
The Science Of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations To Learning Processes, Christilene Du Plessis, Serena D'Hooge, Steven Sweldens
Research Collection Lee Kong Chian School Of Business
The Continuous Trinity Model (CTM) of brand associations integrates 50 years of consumer learning research with recent conceptualizations of consciousness. Three types of brand associations are proposed at the representational level (expectations, meaning, and affect), corresponding to three types of learning at the process level (predictive learning, referential learning, and direct affect transfer). A core proposition derived from research on automaticity holds that the operating conditions of the learning processes vary on a continuum from mostly System 2 for predictive learning to mostly System 1 for direct affect transfer, with referential learning as a mix of the two. The CTM …
Information Sampling, Judgment And The Environment: Application To The Effect Of Popularity On Evaluations, Gaël Le Mens, Jerker Denrell, Balázs Kovacs, Hülya Karaman
Information Sampling, Judgment And The Environment: Application To The Effect Of Popularity On Evaluations, Gaël Le Mens, Jerker Denrell, Balázs Kovacs, Hülya Karaman
Research Collection Lee Kong Chian School Of Business
If people avoid alternatives they dislike, a negative evaluative bias emerges because errorsof under-evaluation are unlikely to be corrected. Prior work that analyzed this mechanismhas shown that when the social environment exposes people to avoided alternatives (i.e. itmakes them resample them), then evaluations can become systematically more positive. In this paper, we clarify the conditions under which this happens. By analyzing a simple learning model, we show that whether additional exposures induced by the social environment lead to more positive or more negative evaluations depends on how prior evaluations and the social environment interact in driving resampling. We apply these …
The Missing Shifts, Saumya Sindhwani, Jerry Conner, Howard Thomas
The Missing Shifts, Saumya Sindhwani, Jerry Conner, Howard Thomas
Research Collection Lee Kong Chian School Of Business
Saumya Sindhwani, Jerry Connor and Howard Thomas argue it is time to change the way we develop leaders – and tap into the power of mindset. The needs the managers speak of fit into two broad categories (“empathy” and “resourcefulness”) and both are fundamental “changes in mindset”. By that, we mean a change in attitude or world view.
A One Health Message About Bats Increases Intentions To Follow Public Health Guidance On Bat Rabies, Hang Lu, Katherine A. Mccomas, Danielle E. Buttke, Sungjong Roh, Margaret A. Wild
A One Health Message About Bats Increases Intentions To Follow Public Health Guidance On Bat Rabies, Hang Lu, Katherine A. Mccomas, Danielle E. Buttke, Sungjong Roh, Margaret A. Wild
Research Collection Lee Kong Chian School Of Business
Since 1960, bat rabies variants have become the greatest source of human rabies deaths in the United States. Improving rabies awareness and preventing human exposure to rabid bats remains a national public health priority today. Concurrently, conservation of bats and the ecosystem benefits they provide is of increasing importance due to declining populations of many bat species. This study used a visitor-intercept experiment (N = 521) in two U.S. national parks where human and bat interactions occur on an occasional basis to examine the relative persuasiveness of four messages differing in the provision of benefit and uncertainty information on intentions …
A Dynamic Perspective On Affect And Creativity, Ronald Joachim Bledow, K. Rosing, M. Frese
A Dynamic Perspective On Affect And Creativity, Ronald Joachim Bledow, K. Rosing, M. Frese
Research Collection Lee Kong Chian School Of Business
We argue that creativity is influenced by the dynamic interplay of positive and negative affect: High creativity results if a person experiences an episode of negative affect that is followed by a decrease in negative affect and an increase in positive affect, a process referred to as an “affective shift.” An experience-sampling study with 102 full-time employees provided support for the hypotheses. An experimental study with 80 students underlined the proposed causal effect of an affective shift on creativity. We discuss practical implications for facilitating creativity in organizations.
Reference Group Effects In The Measurement Of Personality And Attitudes, Marcus Crede, Michael Ramsay Bashshur, Sarah Niehorster
Reference Group Effects In The Measurement Of Personality And Attitudes, Marcus Crede, Michael Ramsay Bashshur, Sarah Niehorster
Research Collection Lee Kong Chian School Of Business
Reference-group effects (discovered in cross-cultural settings) occur when responses to self-report items are based not on respondents’ absolute level of a construct but rather on their level relative to a salient comparison group. In this article, we examine the impact of reference-group effects on the assessment of self-reported personality and attitudes. Two studies illustrate that a reference-group effect can be induced by small changes to instruction sets, changes that mirror the instruction sets of commonly used measures of personality. Scales that specified different reference groups showed substantial reductions in criterion-related validities for academic performance, self-reported counterproductive behaviors, and self-reported health …