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Research Collection Lee Kong Chian School Of Business

2020

Technology and Innovation

Customer Experience

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Dating Disruption: How Tinder Gamified An Industry, Niloofar Abolfathi, Simone Santamaria Feb 2020

Dating Disruption: How Tinder Gamified An Industry, Niloofar Abolfathi, Simone Santamaria

Research Collection Lee Kong Chian School Of Business

Tinder’s gamelike user experience enticed overlooked users, led to rapid segment growth, and ultimately displaced industry incumbents.

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