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Strategic Categories And Competition: Significant Clustering For Strategic Groups, Charles Carroll, Howard Thomas

Research Collection Lee Kong Chian School Of Business

Purpose: Strategic groups research has been hampered by the poor alignment between theory and methods. This has been due in large part to the lack of significance tests for cluster analysis. Now that significance tests are available, the theoretical and methodological implications are discussed. The paper aims to discuss these issues. Design/methodology/approach: The theory behind strategic groups is reframed to capitalize on the available significance tests. Subsequently, the significance tests are also modified to fit the proposed theory. Due to this integrative approach, this is both a theoretical and a methodological paper. Findings: In lieu of significance tests, finding differences …