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Full-Text Articles in Business
Thinking Through The Meteoric Rise Of Middle-East Carriers From Singapore Airlines' Vantage Point, Terence P. C. Fan, Mats Lingblad
Thinking Through The Meteoric Rise Of Middle-East Carriers From Singapore Airlines' Vantage Point, Terence P. C. Fan, Mats Lingblad
Research Collection Lee Kong Chian School Of Business
The rise of Middle East carriers in the past decade has been nothing less than meteoric. Based on the notion of generic strategy, we analysed the potential for competitors of the leading Middle East carriers to respond in terms of market scope and product characteristics, using Singapore Airlines as a reference. We found that it was generally difficult for Singapore Airlines to compete in terms of market scope, and thus it should concentrate on offering different degrees of differentiation in its products. While the latest small, long-haul aircraft could help increase Singapore Airlines' market scope, this impact would be marginal …
How Narrative Focus And A Statistical Map Shape Health Policy Support Among State Legislators, Jeff Niederdeppe, Sungjong Roh, Caitlin Dreisbach
How Narrative Focus And A Statistical Map Shape Health Policy Support Among State Legislators, Jeff Niederdeppe, Sungjong Roh, Caitlin Dreisbach
Research Collection Lee Kong Chian School Of Business
This study attempts to advance theorizing about health policy advocacy with combinations of narrative focus and a statistical map in an attempt to increase state legislators’ support for policies to address the issue of obesity by reducing food deserts. Specifically, we examine state legislators’ responses to variations in narrative focus (individual vs. community) about causes and solutions for food deserts in U.S. communities, and a statistical map (presence vs. absence) depicting the prevalence of food deserts across the United States. Using a Web-based randomized experiment (N = 496), we show that narrative focus and the statistical map interact to produce …
The Word Outside And The Pictures In Our Heads: Contingent Framing Effects Of Labels On Health Policy Preferences By Political Ideology, Sungjong Roh, Jeff Niederdeppe
The Word Outside And The Pictures In Our Heads: Contingent Framing Effects Of Labels On Health Policy Preferences By Political Ideology, Sungjong Roh, Jeff Niederdeppe
Research Collection Lee Kong Chian School Of Business
This study uses data from systematic Web image search results and two randomized survey experiments to analyze how frames commonly used in public debates about health issues, oper- ationalized here as alternative word choices, influence public support for health policy reforms. In Study 1, analyses of Bing (N = 1,719), Google (N = 1,872), and Yahoo Images (N = 1,657) search results suggest that the images returned from the search query “sugar-sweetened beverage” are more likely to evoke health-related concepts than images returned from a search query about “soda.” In contrast, “soda” search queries were more likely to incorporate brand-related …