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Toward An Historically Informed Asian Model Of Public Relations, Gregor Halff, Anne Gregory
Toward An Historically Informed Asian Model Of Public Relations, Gregor Halff, Anne Gregory
Research Collection Lee Kong Chian School Of Business
This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authors propose a set of necessary components for the study of Asia-Pacific public relations drawn from a historical perspective that differs from the paradigmatic underpinnings of the major Western models. They draw conclusions about epistemological and practice differences between public relations in the West and in the Asia-Pacific region in a globalizing world.
Media Relations In An Evolving Media Landscape, Augustine Pang, Vivien H. E. Chiong, Nasrath Begam Binte Abul Hassan
Media Relations In An Evolving Media Landscape, Augustine Pang, Vivien H. E. Chiong, Nasrath Begam Binte Abul Hassan
Research Collection Lee Kong Chian School Of Business
Purpose – The purpose of this paper is to test the viability of the media relations framework, Mediating the Media model (Pang, 2010), and ascertains its relevance to practitioners in a changing media landscape in Singapore where social media is emerging as an alternative source of information tool. Design/methodology/approach – In-depth interviews with 20 media relations practitioners who were former journalists. Practitioners with journalism experience were chosen as they perform better at media relations (Sallot and Johnson, 2006a; Sinaga and Callison, 2008). Findings – The model posits two sets of influences, i.e. internal (journalist mindset, journalist routines and newsroom routines) …