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Toward A Theory Of Extended Contact: The Incentives And Opportunities For Bridging Across Network Communities, Maxim Sytch, Adam Tatarynowicz, Ranjay Gulati

Research Collection Lee Kong Chian School Of Business

This study investigates the determinants of bridging ties within networks of interconnected firms. Bridging ties are defined as nonredundant connections between firms located in different network communities. We highlight how firms can enter into these relationships because of the incentives and opportunities for action that are embedded in the existing network structure. Specifically, we propose that the dynamics of proximate network structures, which reflect firms' and their partners' direct connections, affect the formation of bridging ties by shaping the value-creation and value-distribution incentives for bridging. We also argue that the evolving global network structure affects firms' propensity to form bridging …