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Diving Into The New Innovation Landscape: The Eastern Current, Arnoud De Meyer
Diving Into The New Innovation Landscape: The Eastern Current, Arnoud De Meyer
Research Collection Lee Kong Chian School Of Business
Thirty years ago, when the business world sought innovation, most eyes looked West – mainly to the OECD countries considered to be the most economically advanced. We focused on technology-based product innovations, which were conceived for Western customers, developed in laboratories close to the headquarters of Western companies, and rolled out in the world’s wealthiest markets: North America, Western Europe and Japan, an honorary member of the Western club. This is no longer the case. Now, when the business world asks where the next innovative product or process will come from, what it will consist of, where it will be …
Have You Restructured For Global Success?, Nirmalya Kumar, Phanish Puranam
Have You Restructured For Global Success?, Nirmalya Kumar, Phanish Puranam
Research Collection Lee Kong Chian School Of Business
The organizational structures of many multinational corporations are inadequate to the task of capitalizing on opportunities in emerging markets. Locating customer-facing processes in each country-and even using transnational structures that exploit location-specific advantages-just doesn't cut it anymore. So argue Kumar and Puranam, of London Business School. The authors show how the growth of China and India as lead markets and as talent pools, coupled with advances in technology, enable companies to optimize their organizations by segmenting R&D both vertically and horizontally, thereby creating T-shaped structures.The greatest challenge of the T-shaped structure is managing integration across countries. The solution is to …