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Research Collection Lee Kong Chian School Of Business

2010

Marketing

Asia Pacific Region

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Sourcing Reform Competency And Effective Collaboration: A Resource Based View, Sudhi Seshadri Feb 2010

Sourcing Reform Competency And Effective Collaboration: A Resource Based View, Sudhi Seshadri

Research Collection Lee Kong Chian School Of Business

Firms in the Asia Pacific region are rapidly globalizing their sourcing processes and effective collaboration with suppliers across borders is necessary for superior sourcing performance. Recent work in Resource Based View calls for business process level research into the resource-performance link and for survey research into global sourcing. We report on a survey research study with managers in the region, and develop measures that link practices to the goals of De-Constraining, Re-Branding and Re-Optimizing. We develop a model and test hypotheses based on predictions of RBV. We find that a latent sourcing resource Reform Competency is positively associated with these …