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The Outsourcing Of Creative Work And The Limits Of Capability: The Case Of The Philippines Animation Industry, Feichin Ted Tschang, Andrea Goldstein

Research Collection Lee Kong Chian School Of Business

The animation industry, like many information-technology-enabled services sectors, has been of interest to many developing countries interested in developing services outsourcing industries. We analyze the case of the Philippines' animation industry. This paper investigates the outsourcing process in animation and the nature of capabilities within that, with the goal of contributing to a more general understanding of services outsourcing. We examine the industry's history, interview data with industry participants, and secondary data. We find that strong labor force skills have been central to capabilities rather than organizational abilities. Outsourcing of production takes place only so far as the work is …