Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Designing Successful Executive Program On Creativity: Theoretical Approaches And Practical Challenges In Asia, Gilbert Tan
Designing Successful Executive Program On Creativity: Theoretical Approaches And Practical Challenges In Asia, Gilbert Tan
Research Collection Lee Kong Chian School Of Business
This paper traces the theoretical approaches of creative training to the 4 Ps of creativity research, namely, People, Process, Product and Press. It discusses some practical considerations that need to be taken into account to ensure success in creativity training programs. These considerations include: (a) accommodating individual differences; (b) addressing resistance; (c) demonstrating impact and results; (d) ensuring transfer-of-training; and (e) overcoming time and resource constraint. The paper concludes with the IDEAL tips on creativity training.