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Do We Stand On Common Ground? A Threat Appraisal Model For Terror Alerts Issued By The Department Of Homeland Security, Augustine Pang, Yan Jin, Glen T. Cameron

Research Collection Lee Kong Chian School Of Business

Having developed a threat appraisal model to examine the fabric and faces of threat, and how it can becommunicated, the authors empirically test the model on an ongoing issue, the issuance of terror alerts bythe Department of Homeland Security (DHS), on how threat is appraised by DHS, and the conservativeand liberal audiences. Findings showed a shared view by the DHS and the conservative audiences whilethe liberal audiences thought otherwise. Though there appear to be consensus in threat communication,more internal consistency within DHS is needed to optimize its effectiveness.