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Full-Text Articles in Business
Modularity And The Product Lifecycle, Peter Cebon, Oscar Hauptman, Chander Shekhar
Modularity And The Product Lifecycle, Peter Cebon, Oscar Hauptman, Chander Shekhar
Research Collection Lee Kong Chian School Of Business
Product lifecycle theory, which underlies theories of technical innovation in economics, strategy, marketing, and operations management, is based implicitly on the assumption that products are integrated wholes. The modularization of products undermines the specific synergies which drive the product lifecycle, and this undermining has impacts spanning from the structure of individual organizations to the structure of economies and the definition of industries.
An Investigation Of Consumer Online Trust And Purchase-Repurchase Intentions, Dan J. Kim, Donald Ferrin, Raghav Rao
An Investigation Of Consumer Online Trust And Purchase-Repurchase Intentions, Dan J. Kim, Donald Ferrin, Raghav Rao
Research Collection Lee Kong Chian School Of Business
There is little research on trust and satisfaction in the electronic commerce from a longitudinal (pre- and postpurchase) perspective. Based on previous frameworks and theories, this study developed a combined model of consumer trust and satisfaction in the context of Internet shopping. From the valance framework and expectation-confirmation theory, several prepurchase and post-purchase factors such as risk, benefit, consumer trust, expectation, confirmation, and satisfaction are investigated as research variables affecting consumer repurchase intention.
The results of the study show that trust is the strongest predictor of the consumer’s purchase intention. In addition, as in traditional consumer satisfaction studies, it holds …
Reading The Voice Of The Customer: A Content Analysis Of Consumer Reviews, Seshan Ramaswami, Susheela Abraham Varghese
Reading The Voice Of The Customer: A Content Analysis Of Consumer Reviews, Seshan Ramaswami, Susheela Abraham Varghese
Research Collection Lee Kong Chian School Of Business
Online consumer reviews are an increasingly prominent source of interpersonal influence on consumer preferences. We discuss similarities and differences between these reviews and conventional word-of- mouth sources. A content analysis of 180 online consumer reviews reveals important insights for both academics and managers into the consumer search and influence processes.