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The Role Of Rhetoric Content In Charismatic Leadership: A Content Analysis Of A Singaporean Leader's Speeches, Hwee Hoon Tan, Gladys Wee
The Role Of Rhetoric Content In Charismatic Leadership: A Content Analysis Of A Singaporean Leader's Speeches, Hwee Hoon Tan, Gladys Wee
Research Collection Lee Kong Chian School Of Business
This study provides an extension to the Charismatic Leadership theories by delineating the roles of rhetoric content: in frame alignment and trust building. Propositions were developed from past literature on the rhetorical behaviors of Charismatic Leadership and the interpersonal trust literature. An empirical study was then conducted to test the propositions developed and it was found that Mr. Lee Kuan Yew use the Singapore National Day Rally speeches in limited ways to align frames and build trust.