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An Innovative Public-Private Partnership: New Approach To Development, Ramina Samii, Luk N. Van Wassenhove, Shantanu Bhattacharya

Research Collection Lee Kong Chian School Of Business

This paper is focused on the development of new services by nonprofit organizations for groups of companies within a particular sector in industry. It is based oil a case study of ail actual implementation by United Nations Industrial Development Organization (UNIDO) in collaboration with a number of other organizations to upgrade the capabilities of automotive component suppliers in India, to enable them to supply to world-class Manufacturers. We draw upon the traditional literature available on new product and service development for firms introducing new products and services for maximizing profit, and contrast those approaches with the approach adopted by nonprofit …