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Full-Text Articles in Business
The Power Of Trust In Manufacturer-Retailer Relationships, Nirmalya Kumar
The Power Of Trust In Manufacturer-Retailer Relationships, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
Manufacturers and retailers traditionally have seen each other as adversaries, but the benefits generated by trusting relationships between such old foes as Procter & Gamble Company and Wal-Mart Stores show that fear and intimidation may not be the most effective way for manufacturers and retailers to deal with each other after all. Studies of manufacturer-retailer relationships in a variety of industries reveal that exploiting power has three major drawbacks. it can come back to haunt a company if the balance of power changes; victims will ultimately seek ways to resist such exploitation; and working as partners allows retailers and manufacturers …
Sustaining International Linkages: A Dynamic Competence View, William C. Bogner, Howard Thomas
Sustaining International Linkages: A Dynamic Competence View, William C. Bogner, Howard Thomas
Research Collection Lee Kong Chian School Of Business
Strategic alliances have been growing in popularity among firms over the past 10 years. The basis for the formation of truly strategic alliance has been presented by several authors who use the theoretical foundations that are popular in strategic management, in particular the resource-based theory of the firm, organizational learning theory and industrial organizational economics. Still, little has been said about why these alliances are sustained. This paper takes those same theoretical bases and constructs a basic set of propositions about the continuation of strategic alliances.