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Articles 1 - 9 of 9
Full-Text Articles in Business
How Kinetic Property Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan
How Kinetic Property Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan
Research Collection Lee Kong Chian School Of Business
This article demonstrates a new substantive finding: that kinetic property in advertising, defined as direction changes in the paths of moving on-screen ad elements, enhances consumer judgments of product novelty. Across six studies, the authors first outline an inference-based theory as to why the novelty-enhancing effect of kinetic property manifests: kinetic property generates impressions of how visually lively an ad is, which leads to inferences of product atypicality and, consequently, higher novelty judgments. Second, they demonstrate boundary conditions by showing that (1) the positive effect for kinetic property is evident with incremental (and not radical) innovations, (2) the effect dissipates …
Computer Supported Collaborative Learning: A Business Simulation Activity Using Social Media, Siyoung Chung, Hichang Cho
Computer Supported Collaborative Learning: A Business Simulation Activity Using Social Media, Siyoung Chung, Hichang Cho
Research Collection Lee Kong Chian School Of Business
Social media are dramatically changing the way welive and make social relationships with others. While students areso immersed in social media in their daily life, social mediaadoption in classroom has been slow. Educators who wish toexperiment with social media for CSCL struggle to find ways toincorporate the expected benefits and advantages of social mediato teaching lessons. This paper reports on the experiences ofusing social media for a business case simulation activity in ahigher learning context. Drawing on a qualitative feedback andsocial media log data of 27 teams of 135 undergraduate students,this paper discusses the advantages and disadvantages of socialmedia as …
The Impact Of Culture On Creativity: How Cultural Tightness And Cultural Distance Affect Global Innovation Crowdsourcing Work, Roy Y. J. Chua, Yannig Roth, Jean-François Lemoine
The Impact Of Culture On Creativity: How Cultural Tightness And Cultural Distance Affect Global Innovation Crowdsourcing Work, Roy Y. J. Chua, Yannig Roth, Jean-François Lemoine
Research Collection Lee Kong Chian School Of Business
This paper advances a new theoretical model to understand the effect of culture on creativity in a global context. We theorize that creativity engagement and success depend on the cultural tightness—the extent to which a country is characterized by strong social norms and low tolerance for deviant behaviors—of both an innovator’s country and the audience’s country, as well as the cultural distance between these two countries. Using field data from a global online crowdsourcing platform that organizes creative contests for consumer-product brands, supplemented by interviews with marketing experts, we found that individuals from tight cultures are less likely than counterparts …
China’S Digital Landscape: Breaking Barriers To Innovation, Srinivas K. Reddy, Zack Zheng Wang, Deckie He Dong
China’S Digital Landscape: Breaking Barriers To Innovation, Srinivas K. Reddy, Zack Zheng Wang, Deckie He Dong
Research Collection Lee Kong Chian School Of Business
When e-commerce giant Alibaba went public on the New York Stock Exchange in September 2014, its market capitalisation rocketed to roughly US$219 billion - a sum greater than any record previously set by its American contemporaries, Facebook, eBay and Amazon. It was a historic event that led many to believe that China’s digital economy was echoing the Middle Kingdom’s own meteoric rise onto the world-stage. China ranks high in digital connectivity. In 2015, almost half of the country’s population, or 649 million people, were online. It’s fast-growing Internet economy generates about US$100 billion annually and is predicted to reach US$277 …
Innovation And Leadership: When Does Cmo Leadership Improve Performance From Innovation?, Adam J. Bock, Andreas B. Eisengenrich, Dmitry Sharapov, Gerard George
Innovation And Leadership: When Does Cmo Leadership Improve Performance From Innovation?, Adam J. Bock, Andreas B. Eisengenrich, Dmitry Sharapov, Gerard George
Research Collection Lee Kong Chian School Of Business
Ensuring that organizational innovation generates value increasingly requires effective marketing management. Prior studies, however, report conflicting effects of chief marketing officer (CMO) leadership on how well the firm exploits innovation. These inconsistencies may be associated with firm-level innovation effort, customer focus, and industry type. We analyze archival data from 587 interviews with global CEOs to explain the effect of CMO leadership on outcomes of organizational innovation. CMO leadership of the firm's primary innovation mode is positively associated with product-market innovation effort but not marginal revenue from innovation. CMO leadership also moderates the relationship between customer focus and innovation revenue. Predictive …
Managing Digital Money: From The Editors, Mark Dodgson, David Gann, Irving Wladawsky-Berger, Naveed Sultan, Gerard George
Managing Digital Money: From The Editors, Mark Dodgson, David Gann, Irving Wladawsky-Berger, Naveed Sultan, Gerard George
Research Collection Lee Kong Chian School Of Business
Editor’s note: This editorial is part of a series written by editors and co-authored with a senior executive, thought leader, or scholar from a different field to explore new content areas and grand challenges with the goal of expanding the scope, interestingness, and relevance of the work presented in the Academy of Management Journal. The principle is to use the editorial notes as “stage setters” to open up fresh new areas of inquiry for management research. GG
Project Planning With Alternative Technologies In Uncertain Environments, Stefan Creemers, Bert De Reyck, Roel Leus
Project Planning With Alternative Technologies In Uncertain Environments, Stefan Creemers, Bert De Reyck, Roel Leus
Research Collection Lee Kong Chian School Of Business
We investigate project scheduling with stochastic activity durations to maximize the expected net present value. Individual activities also carry a risk of failure, which can cause the overall project to fail. In the project planning literature, such technological uncertainty is typically ignored and project plans are developed only for scenarios in which the project succeeds. To mitigate the risk that an activity’s failure jeopardizes the entire project, more than one alternative may exist for reaching the project’s objectives. We propose a model that incorporates both the risk of activity failure and the possible pursuit of alternative technologies. We find optimal …
Singapore: From Knowledge City To Start-Up 'Hub', Thomas Menkhoff, Hans-Dieter Evers
Singapore: From Knowledge City To Start-Up 'Hub', Thomas Menkhoff, Hans-Dieter Evers
Research Collection Lee Kong Chian School Of Business
No abstract provided.
The Business Of Creative Industries, Chong, Mark
The Business Of Creative Industries, Chong, Mark
Research Collection Lee Kong Chian School Of Business
Creative industries worldwide are an important driver of economic growth and cultural influence. In addition to creating numerous jobs for the economy, creative industries can also shape public perception of countries, regions and cities (and hence place brand). Singapore, too, understands the potential for creative ideas to transform the economy. Among its more high-profile projects include attracting Lucasfilm and video gaming giant Ubisoft to set up base in the country.