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News Media Influence On Public Trust In Bike-Sharing Operators In Singapore, Leonard Wong, Lyon Tan, Rachel Wong, Su Lin Yeo

Research Collection Lee Kong Chian School Of Business

Purpose: The overnight introduction of tens of thousands of dockless bike-share bicycles in Singapore with its indiscriminate parking drew the attention of the media, which generated extensive news reports on the activities carried out by bike-sharing operators. Given the meteoric rise and fall of the industry, this study examines the influence of agenda-setting of news reporting on the public’s perception of the industry and the impact on the firms’ corporate reputation. Design/methodology/approach: Utilizing the Reputation Quotient Index, the study content analyzed 147 textual data of online reports which were crawled over two years between 2017 and 2018 from six mainstream …