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European Manufacturing: A Comparative Study (1985), Arnoud De Meyer

Research Collection Lee Kong Chian School Of Business

One of the striking events of the eighties in the field of management is the increase in attention paid to the role of manufacturing and technology in the determination of a firm’s competitive position. Traditionally, corporate policy and strategic decisions were defined on the basis of a financial and marketing analysis of the company’s strengths, weaknesses and competitive environment. The contribution of the technology function and more in particular the production and operations function was often limited to implementation and a marginal adaptation of a course set by financial and marketing considerations. Some of the world’s excellent competitors have, however, …