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Full-Text Articles in Business
Managing New Product Definition In Highly Dynamic Environments, Shantanu Bhattacharya, Viswanathan Krishnan, Vijay Mahajan
Managing New Product Definition In Highly Dynamic Environments, Shantanu Bhattacharya, Viswanathan Krishnan, Vijay Mahajan
Research Collection Lee Kong Chian School Of Business
In highly dynamic environments, characterized by changing customer preferences and uncertainty about competitive products, managing the development of a new product is a complex managerial task. The traditional practice, recommended in the literature, of reaching a sharp definition early in the new product development (NPD) process may not be optimal, desirable or even feasible in such dynamic situations. Under high uncertainty, forcing early finalization of specifications may result in a firm getting locked into an incorrect definition. Based on our study of NPD in the high technology industry, we present a model of an approach called real-time definition, in which …
Manufacturing Operations In Europe: Where Do We Go Next?, Arnoud De Meyer
Manufacturing Operations In Europe: Where Do We Go Next?, Arnoud De Meyer
Research Collection Lee Kong Chian School Of Business
Extrapolating from the results of a 10-year INSEAD Survey, the author offers some views on the future for manufacturing in Europe. The model on which the Survey was based indicates that competitive priorities and action plans in manufacturing changed over the 10-year period. Taking lessons from these, the author makes some 'informed guesses' on the future implications for European manufacturers in the form of seven normative features: innovation in the value package; close integration between manufacturing and service; the importance of internationalism; flexible project-based organisation; more integrated management of the value added chain; successful transformation of operational programmes into strategic …