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Articles 1 - 5 of 5
Full-Text Articles in Business
The Resource-Based View And Marketing: The Role Of Market-Based Assets In Gaining Competitive Advantage, Rajendra Kumar Srivastava, Liam Fahey, H. Kurt Christensen
The Resource-Based View And Marketing: The Role Of Market-Based Assets In Gaining Competitive Advantage, Rajendra Kumar Srivastava, Liam Fahey, H. Kurt Christensen
Research Collection Lee Kong Chian School Of Business
This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other's traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars …
Scripted Thought: Processing Korean Hancha And Hangul In A Multimedia Context, Nader T. Tavassoli, Jin K. Han
Scripted Thought: Processing Korean Hancha And Hangul In A Multimedia Context, Nader T. Tavassoli, Jin K. Han
Research Collection Lee Kong Chian School Of Business
We compare the cognitive processing of words written in alphabetic scripts with the cognitive processing of words written in logographic scripts. We suggest that the processing of words written in alphabetic scripts relies more heavily on the storage of--and the serial rehearsal properties of--short-term memory's phonological loop. In contrast, the processing of words written in logographic scripts relies more on the storage of--and the spatial-relational rehearsal properties of--visual short-term memory. A series of three experiments investigates implications of these processing differences within a single language, Korean, where words can be written in the alphabetic Hangul or in the logographic Han-cha. …
Consumer Decision Making In A Multi-Generational Choice Set Context, Namwoon Kim, Rajendra K. Srivastava, Jin K. Han
Consumer Decision Making In A Multi-Generational Choice Set Context, Namwoon Kim, Rajendra K. Srivastava, Jin K. Han
Research Collection Lee Kong Chian School Of Business
Most new product adoption models have focused on single-generation products. Only recently have researchers begun to focus on the importance of analyzing consumers' purchase demands in multi-generation products. This paper proposes a model that incorporates both initial and repeat purchases and allows for leap-frogging behavior for multi-generation technological products. Whereas most new product adoption models are based on aggregate market sales, the proposed model is estimated and validated on individual consumer data. Within a logistical modeling framework, the model combines a purchase incidence (buy/not buy) component and generation choice components for each time period. These model components allow for individual …
Examining The Impact Of Destructive Acts In Marketing Channel Relationships, Jonathan D. Hibbard, Nirmalya Kumar, Lisa W. Stern
Examining The Impact Of Destructive Acts In Marketing Channel Relationships, Jonathan D. Hibbard, Nirmalya Kumar, Lisa W. Stern
Research Collection Lee Kong Chian School Of Business
In virtually all marketing channel relationships, one of the parties eventually will engage in an action that another channel member considers potentially destructive for the relationship. How a particular channel member reacts to such an act has implications for the long-term viability and success of the relationship. On the basis of a large data set collected from both a focal supplier and its independent dealers, the authors classify dealers' responses to a supplier's destructive acts by extending the response 'typology of exit, voice, and loyalty, which is based on Hirschman's seminal writings on responses to decline in organizations and states. …
On The Interaction Of Alphabetic And Logographic Words With Sounds And Images, Nader T. Tavassoli, Jin K. Han
On The Interaction Of Alphabetic And Logographic Words With Sounds And Images, Nader T. Tavassoli, Jin K. Han
Research Collection Lee Kong Chian School Of Business
It is well established that reading alphabetic words is dominated by phonological (sound-based) processes, whereas phonological processes do not appear to dominate the processing of Chinese logographs, where visual processes are more pronounced (for reviews, see Tavassoli, in press; Zhou & Marslen-Wilson, 1999). Most previous demonstrations of these linguistic differences have relied on low-level processes that potentially do not involve short-term memory. For example, they have attempted to assess differences in the speed (measured in milliseconds) by which phonological and semantic information get activated in the brain. Our research adds to a growing stream of consumer behavior research that has …