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Articles 1 - 9 of 9
Full-Text Articles in Business
The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami
The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami
Research Collection Lee Kong Chian School Of Business
The focus of this article is the persistent continued strength of wet markets in Hong Kong and the weakness of supermarkets in the fresh food area. This phenomenon is surprising because, based on the experiences in North America and Western Europe and given the well-developed economy of Hong Kong, one would have expected supermarkets to dominate fresh food retailing and wet markets to be in retreat. In this article, the authors explain the reasons for the continued dominance of wet markets. They argue that consumers’shopping and consumption culture, the effectiveness of wet markets in handling consumers’needs, and the appropriateness of …
Marketing, Business Processes, And Shareholder Value: An Organizationally Embedded View Of Marketing Activities And The Discipline Of Marketing, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey
Marketing, Business Processes, And Shareholder Value: An Organizationally Embedded View Of Marketing Activities And The Discipline Of Marketing, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey
Research Collection Lee Kong Chian School Of Business
The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core business processes that generate value for customers-product development management, supply chain management, and customer relationship management-which in turn creates shareholder value. Such a conceptualization of marketing has the potential to introduce dramatic shifts in the scope, content, and influence of marketing in the organization. The authors highlight the implications of an organizationally embedded view of marketing for the future of marketing theory and practice.
Contextual Effects On The Revision Of Evaluative Judgements: An Extension Of The Omission Detection Framework, A. V. Muthukrishnan, Seshan Ramaswami
Contextual Effects On The Revision Of Evaluative Judgements: An Extension Of The Omission Detection Framework, A. V. Muthukrishnan, Seshan Ramaswami
Research Collection Lee Kong Chian School Of Business
When consumers are presented with negative information about a brand that they have evaluated positively earlier, the extent to which they change their initial evaluation may depend on the formats in which information is presented (non-comparative vs. comparative) at the two stages. In four experiments, we manipulate the format in which information is presented at an initial and at a challenge stage and investigate their effects on the degree of revision in evaluative judgments. The results of the four experiments suggest that when consumers receive initial information in a noncomparative format, a comparative challenge causes a greater degree of revision …
A Simultaneous Model For Innovative Product Category Sales Diffusion And Competitive Dynamics, Namwoon Kim, Ellen Bridges, Rajendra Kumar Srivastava
A Simultaneous Model For Innovative Product Category Sales Diffusion And Competitive Dynamics, Namwoon Kim, Ellen Bridges, Rajendra Kumar Srivastava
Research Collection Lee Kong Chian School Of Business
Diffusion of innovation has been the focus of an entire stream of research in marketing, and firm entry and exit decisions have been investigated by marketers, strategists, and economists. However, little attention has been paid to the relationship between changing demand and the entry and exit behaviors of competitors in the marketplace. Understanding this relationship is essential in making resource commitments, as profitability of options depends not only on the size and growth of the market, but also on the number of competitors likely to be encountered. This is particularly important in innovative markets, where changes occur rapidly and one …
A Meta-Analysis Of Satisfaction In Marketing Channel Relationships, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
A Meta-Analysis Of Satisfaction In Marketing Channel Relationships, Inge Geyskens, Jan-Benedict E. M. Steenkamp, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis, Meta-analysis enables the empirical investigation of a model involving several constructs that never have been examined simultaneously within an individual study. More specifically, the authors unify the stream of research on power use-the focus of many satisfaction studies in the 1970s and 1980s-with more recent work on trust and commitment, which usually explores antecedents other than power use. The results indicate that economic satisfaction and noneconomic satisfaction are distinct constructs with differential relationships to various …
Marketing, Business Processes, And Shareholder Value: An Organizationally Embedded View Of Marketing Activities And The Discipline Of Marketing, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey
Marketing, Business Processes, And Shareholder Value: An Organizationally Embedded View Of Marketing Activities And The Discipline Of Marketing, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey
Research Collection Lee Kong Chian School Of Business
The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core business processes that generate value for customers-product development management, supply chain management, and customer relationship management-which in turn creates shareholder value. Such a conceptualization of marketing has the potential to introduce dramatic shifts in the scope, content, and influence of marketing in the organization. The authors highlight the implications of an organizationally embedded view of marketing for the future of marketing theory and practice.
Multiple Category Decision Making: Review And Synthesis, Gary J. Russell, S. Ratneshwar, Allan D. Shocker, David Bell, Anand Bodapati, Alex Degeratu, Lutz Hildebrandt, Namwoon Kim, Seshan Ramaswami, Venkatesh H. Shankar
Multiple Category Decision Making: Review And Synthesis, Gary J. Russell, S. Ratneshwar, Allan D. Shocker, David Bell, Anand Bodapati, Alex Degeratu, Lutz Hildebrandt, Namwoon Kim, Seshan Ramaswami, Venkatesh H. Shankar
Research Collection Lee Kong Chian School Of Business
In many purchase environments, consumers use information from a number of product categories prior to making a decision. These purchase situations create dependencies in choice outcomes across categories. As such, these decision problems cannot be easily modeled using the single-category, single-choice paradigm commonly used by researchers in marketing. We outline a conceptual framework for categorization, and then discuss three types of cross-category dependence: cross-category consideration cross-category learning, and product bundling. We argue that the key to modeling choice dependence across categories is knowledge of the goals driving consumer behavior.
East Vs. West: Strategic Marketing Management Meets The Asian Networks, George T. Haley, Chin Tiong Tan
East Vs. West: Strategic Marketing Management Meets The Asian Networks, George T. Haley, Chin Tiong Tan
Research Collection Lee Kong Chian School Of Business
Strategic management in Asia is different. Decision-making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world's second largest, and Japan's population substantial, neither compares with the combined economies and combined populations of non-Japanese Asia. The influence of the most aggressive elements of the non-Japanese Asian business communities, the Overseas Chinese and Overseas Indian Networks cannot help to be felt on Western management practice. This article explains why this difference in decision-making styles exists, …
Family Roles In The Selection Of Schools In Multiracial Singapore: An Examination Of Demographic Differencesographic Differences, Ashok K. Lalwani, Subhash C. Mehta, Chin Tiong Tan
Family Roles In The Selection Of Schools In Multiracial Singapore: An Examination Of Demographic Differencesographic Differences, Ashok K. Lalwani, Subhash C. Mehta, Chin Tiong Tan
Research Collection Lee Kong Chian School Of Business
Family roles in deciding household purchases have intrigued marketers for a long time, with researchers calling for more studies on the subject - especially those which look into the roles played by children and others in the decision process. This paper investigates the relative influence of the husband, wife, children, and others in 5 sub-decisions involved in the choice of a school, and distinguishes families reporting different roles on their demographic characteristics. Cluster analysis was used to develop segments on the basis of family roles. Results indicate that children and others have negligible influence in this particular service and that …