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The Dark Side Of Sustainability Orientation For Sme Performance, Teemu Kautonen, Simon J.D. Schillebeeckx, Johannes Gartner, Henri Hakata, Katariina Salmela-Aro, Kirsi Snellmand

Research Collection Lee Kong Chian School Of Business

This article examines how a firm’s willingness to make trade-offs that favour sustainability over commercial goals attenuates the relationship between firm-level sustainability orientation and subsequent performance. The hypothesis development draws on stakeholder theory and the literature on mission and revenue drifts, while the empirical analysis is based on two waves of original survey data on Finnish manufacturing SMEs. We find that sustainability orientation is positively associated with performance only when the willingness to make sustainability trade-offs is low, whereas the relationship becomes negative when the willingness to make such trade-offs is high. Our findings thus suggest that the popular adage …