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Questionnaire Design Effects In Climate Change Surveys: Implications For The Partisan Divide, Jonathon P. Schuldt, Sungjong Roh, Norbert Schwarz
Questionnaire Design Effects In Climate Change Surveys: Implications For The Partisan Divide, Jonathon P. Schuldt, Sungjong Roh, Norbert Schwarz
Research Collection Lee Kong Chian School Of Business
Despite strong agreement among scientists, public opinion surveys reveal wide partisan disagreement on climate issues in the united States. we suggest that this divide may be exaggerated by questionnaire design variables. Following a brief literature review, we report on a national survey experiment involving U.S. Democrats and Republicans (n = 2,041) (fielded August 25–September 5, 2012) that examined the effects of question wording and order on the belief that climate change exists, perceptions of scientific consensus, and support for limiting greenhouse gas emissions. wording a questionnaire in terms of “global warming” (versus “climate change”) reduced Republicans’ (but not Democrats’) existence …
Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh
Media Frames And Cognitive Accessibility: What Do "Global Warming" And "Climate Change" Evoke Partisan Minds?, Jonathon P. Schuldt, Sungjong Roh
Research Collection Lee Kong Chian School Of Business
Decades of research demonstrate that how the public thinks about a given issue is affected by how it is framed by the media. Typically, studies of framing vary how an issue is portrayed (often, by altering the text of written communication) and compare subsequent beliefs, attitudes, or preferences—taking a framing effect as evidence that a media frame (or frame in communication) instantiated a particular audience frame (or frame in thought). Less work, however, has attempted to measure frames in thought directly, which may illuminate cognitive mechanisms that underlie framing effects. In this vein, we describe a Web experiment (n = …