Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 9 of 9
Full-Text Articles in Business
Of Promoting Networking And Protecting Privacy: Effects Of Defaults And Regulatory Focus On Social Media Users’ Preference Settings, Hichang Cho, Sungjong Roh, Byungho Park
Of Promoting Networking And Protecting Privacy: Effects Of Defaults And Regulatory Focus On Social Media Users’ Preference Settings, Hichang Cho, Sungjong Roh, Byungho Park
Research Collection Lee Kong Chian School Of Business
Privacy research has debated whether privacy decision-making is determined by users' stable preferences (i.e., individual traits), privacy calculus (i.e., cost-benefit analysis), or “responses on the spot” that vary across contexts. This study focuses on two factors—default setting as a contextual factor and regulatory focus as an individual difference factor—and examines the degree to which these factors affect social media users' decision-making when using privacy preference settings in a fictitious social networking site. The results, based on two experimental studies (study 1, n = 414; study 2, n = 213), show that default settings significantly affect users' privacy preferences, such that …
Mocked And Shamed: Satirical News And Its Effects On Organizational Reputation, Lisbeth Lim, Juliana Chia, Augustine Pang
Mocked And Shamed: Satirical News And Its Effects On Organizational Reputation, Lisbeth Lim, Juliana Chia, Augustine Pang
Research Collection Lee Kong Chian School Of Business
With fake news the rage (Tavernise, 2016), this study examines one form of fake news, satire news (Reilly, 2010). This study examines factors that lead satire news to be created, how they are used to criticize organizations and the impact on reputations. News on five satire news sites – The Onion (US), New Nation (Singapore), The Shovel (Australia), NewsThump (UK), and Der Postillon (Germany) – were analyzed using social media monitoring tools. Findings suggested that crises or paracrises (Coombs & Holladay, 2012) were likely to be exacerbated. While its effects are not immediate, satire news may have impact on organizations’ …
Evolution Of Corporate Reputation During An Evolving Controversy, Siyoung Chung, Mark Chong, Jie Sheng Chua, Ji Cheon Na
Evolution Of Corporate Reputation During An Evolving Controversy, Siyoung Chung, Mark Chong, Jie Sheng Chua, Ji Cheon Na
Research Collection Lee Kong Chian School Of Business
Purpose: The purpose of this paper is to investigate the evolution of online sentiments toward a company (i.e. Chipotle) during a crisis, and the effects of corporate apology on those sentiments. Design/methodology/approach: Using a very large data set of tweets (i.e. over 2.6m) about Company A’s food poisoning case (2015–2016). This case was selected because it is widely known, drew attention from various stakeholders and had many dynamics (e.g. multiple outbreaks, and across different locations). This study employed a supervised machine learning approach. Its sentiment polarity classification and relevance classification consisted of five steps: sampling, labeling, tokenization, augmentation of semantic …
Building Relationships Through Dialogic Communication: Organizations, Stakeholders, And Computer-Mediated Communication, Augustine Pang, Wonsun Shin, Zijian Lew, Joseph B. Walther
Building Relationships Through Dialogic Communication: Organizations, Stakeholders, And Computer-Mediated Communication, Augustine Pang, Wonsun Shin, Zijian Lew, Joseph B. Walther
Research Collection Lee Kong Chian School Of Business
Online media are integral to daily life, and while many organizations use them to reach broad audiences, others still appear to be uncomfortable with online media because they do not understand how to maximize their potential to interact effectively with stakeholders. Numerous organizations use online media for one-way communication to disseminate information, despite the affordances of the media platforms for two-way, dialogic communication. This article draws on two dominant interpersonal theories of computer-mediated communication—social information processing theory and the hyperpersonal model—to propose dialogic strategies that organizations can use to improve their online communication with their stakeholders. We illustrate the application …
Confessions Of An Angry Employee: The Dark Side Of De-Identified “Confessions” On Facebook, Arunima Krishna, Soojin Kim
Confessions Of An Angry Employee: The Dark Side Of De-Identified “Confessions” On Facebook, Arunima Krishna, Soojin Kim
Research Collection Lee Kong Chian School Of Business
Employees’ communication behaviors are an important area of research for public rela-tions. In this study, employees’ communication behaviors in a de-identified context havebeen studied from the perspective of online flaming by analyzing “confessions” posted on aFacebook confessions page. The theoretical perspectives of the uses and gratification theoryand employee communication behavior in public relations literature were adopted in thisstudy. Positive and negative “confessions” were analyzed to identify employees’ motiva-tions in posting them. While negative posts expressing anger and frustration at policies,personnel, and the management in general dominated the page, positive posts indicatedexpressions of pride, nostalgia, and gratitude for social support from …
Parody Social Media Accounts: Influence And Impact On Organizations During Crisis, Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang
Parody Social Media Accounts: Influence And Impact On Organizations During Crisis, Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang
Research Collection Lee Kong Chian School Of Business
With the uptake of the use of social media, the communication field has seen a rise in a new phenomenon: parody social media accounts. Through study of five such accounts, this paper shows how parody social media accounts can arise from a crisis or paracrisis, which is “a publicly visible crisis threat” that is triggered online (Coombs & Holladay, 2012, p. 409). The study also examines the behavior of these accounts and how they enforce negative perceptions and impede an organization's efforts and initiatives. Using the social-mediated crisis communication model as its theoretical lens, this study seeks to examine parody …
Building Relationships Through Integrated Online Media Platforms: Analysis Of Top 100 Global Brands, Wonsun Shin, Augustine Pang, Hyo Jung Kim
Building Relationships Through Integrated Online Media Platforms: Analysis Of Top 100 Global Brands, Wonsun Shin, Augustine Pang, Hyo Jung Kim
Research Collection Lee Kong Chian School Of Business
Many studies have examined organizations’ use of specific types of online media, but few studies have examined how organizations generate dialogues and develop relationships by using multiple online communication platforms. This study takes an integrated approach by examining how top global organizations incorporate brand Web sites, Facebook, and Twitter to cultivate relationships with stakeholders. Its findings suggest that those particular online media are used similarly, that is, more for information dissemination than user engagement and more for one-way than two-way communication. The findings also suggest that the types of products promoted can affect the way that organizations use different online …
Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim
Impact Of Social Media On Power Relations Of Korean Health Activism, Kyu Jin Shim
Research Collection Lee Kong Chian School Of Business
This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. The findings of this study indicate that the local health NGO’s communication strategy is changing in response to the increased effectiveness and impact of social media. With the use of social media like Twitter, the KLPG can construct an issue-based advocacy group quickly and effectively. Consequently, more legitimacy and representativeness through collected support from general publics has further empowered the KLPG. Yet, the sustainability component in the relationships built through social media …
Social Networks And The Desire To Save Face: A Case From Singapore, Michael A. Netzley, Akanksha Rath
Social Networks And The Desire To Save Face: A Case From Singapore, Michael A. Netzley, Akanksha Rath
Research Collection Lee Kong Chian School Of Business
For five years, corporate communication undergraduates have maintained a wiki as a final course and community service project. Using Web 2.0 platforms to crowdsource and curate content, they learn to employ online communications for work purposes. When the course was launched in 2007, the dominant social media narrative invited educators to embrace a technological optimism with sub-themes of open communication, sharing, and co-creation. By 2011, student feedback had compelled the instructor to consider the limits of technological optimism and revise the course. Specifically, Singaporean students have displayed a need to save face online, which has led to a localized teaching …